[Remote] Director, Field Marketing Cardiology Referrers at GE Healthcare

Remote

Apply Now

Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred
10+ years of pharmaceutical marketing experience, including product launch and brand management
Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings
Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration
Strong strategic thinking, financial acumen, and excellent communication skills
Ability to manage complex projects

Responsibilities

Manage and mentor a team of Regional Field Marketing Managers to deliver consistent, high-quality regional marketing execution and performance outcomes
Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, educational programming in collaboration with the regional advocacy team
Partner with sales leadership to develop compliant territory-specific go-to-market plans and customer activation activities
Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician attendance, and site conversion metrics
Collaborate with Marketing Franchise team and Marketing Centers of Excellence to develop and deploy tailored marketing messaging and field kits
Integrate clinical “voice of field” into brand and GTM strategy through compliant field insights reporting and participation in brand and strategic planning
Work with Regulatory, Legal, and Compliance stakeholders to ensure appropriate design and execution of all field marketing activities
Coordinate presence at key regional and local events in collaboration with events and franchise teams
Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams
Own national-level metrics for local activities, educational activities, and demand generation goals

Skills

GE Healthcare

Healthcare technology and data analytics provider

About GE Healthcare

GE Healthcare provides a range of healthcare technologies and services aimed at improving patient care. Its main products include imaging systems, mobile diagnostic devices, patient monitoring solutions, and advanced software for data analysis. These products help medical professionals make informed decisions and enhance the efficiency of healthcare delivery. Unlike many competitors, GE Healthcare invests significantly in research and development, allocating $1 billion each year to innovate and enhance its offerings. The company’s goal is to support healthcare providers in delivering better patient outcomes, as evidenced by its technology supporting over 300,000 patients daily and managing 2 billion patient scans each year.

Chicago, IllinoisHeadquarters

1892Year Founded

N/ACompany Stage

Data & Analytics, HealthcareIndustries

10,001+Employees