[Remote] Director, Field Marketing Cardiology Referrers at GE Healthcare

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Pharmaceutical Diagnostics, CardiologyIndustries

Requirements

Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advanced degree preferred
10+ years of pharmaceutical marketing experience, including product launch and brand management
Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings
Strong sales and marketing expertise in pharmaceutical diagnostics or MedTech supporting therapeutic enterprise-scale program activation
Deep knowledge of B2B2C healthcare models, preferably with experience in radiology, cardiology or relevant MedTech or pharmaceutical diagnostic categories
Strong sales coaching background with a focus on consistently high performance in a positive culture
Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration
Strong strategic thinking, financial acumen, and excellent communication skills
Ability to manage complex projects, competing priorities for a complex team, ROMS and ROI for marketing events, market activation and demand generation, and change management and team scaling
Strong sense for customer familiarity and a willingness to spend time in the field and translate voice of field and customer into strategic marketing initiatives

Responsibilities

Manage and mentor a team of Regional Field Marketing Managers to deliver consistent, high-quality regional marketing execution and performance outcomes
Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, educational programming that address clinical understanding and key clinical barriers or enablers in collaboration with the regional advocacy team
Partner with sales leadership to develop compliant territory specific go-to-market plans and customer activation activities ensuring aligned goals, appropriate messaging and resource allocation
Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician attendance, and site conversion metrics
Collaborate with Marketing Franchise team and Marketing Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing messaging and field kits (i.e., marketing materials for referrers to use) and programming based on regional/local customer and market insights
Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field insights reporting and active participation in brand and strategic planning, QBRs and launch team meetings
Work with Regulatory, Legal and Compliance stakeholders to ensure appropriate design and execution of all field marketing activities including content, programs, local trade shows, clinical education meetings, peer-to-peer meetings and speaker engagements
Coordinate presence at key regional and local events in collaboration with events and franchise teams ensuring national/regional marketing strategies are being supported locally
Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of duties
Own national level metrics for local activities, educational activities and demand generation goals

Skills

Key technologies and capabilities for this role

Field MarketingDemand GenerationTeam ManagementGo-to-Market StrategyMarketing ExecutionSales CollaborationKPI TrackingCampaign ManagementCustomer ActivationMarket InsightsStrategic PlanningComplianceLead GenerationEducational ProgrammingRegional Marketing

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What key skills and experience are required for this role?

The role requires strong sales and marketing expertise in pharmaceutical diagnostics or MedTech, deep knowledge of B2B2C healthcare models, and preferably experience in radiology, cardiology, or relevant MedTech or pharmaceutical diagnostic categories.

What does the team structure look like for this position?

The role involves managing and mentoring a team of Regional Field Marketing Managers.

What makes a strong candidate for this Director role?

A strong candidate will have sales and marketing expertise in pharmaceutical diagnostics or MedTech, experience with B2B2C healthcare models especially in cardiology or radiology, and the ability to manage teams while ensuring compliance in field marketing activities.

GE Healthcare

Healthcare technology and data analytics provider

About GE Healthcare

GE Healthcare provides a range of healthcare technologies and services aimed at improving patient care. Its main products include imaging systems, mobile diagnostic devices, patient monitoring solutions, and advanced software for data analysis. These products help medical professionals make informed decisions and enhance the efficiency of healthcare delivery. Unlike many competitors, GE Healthcare invests significantly in research and development, allocating $1 billion each year to innovate and enhance its offerings. The company’s goal is to support healthcare providers in delivering better patient outcomes, as evidenced by its technology supporting over 300,000 patients daily and managing 2 billion patient scans each year.

Chicago, IllinoisHeadquarters

1892Year Founded

N/ACompany Stage

Data & Analytics, HealthcareIndustries

10,001+Employees

Risks

Emerging AR technologies increase competition in medical imaging.

Regulatory challenges may delay AI application expansions in healthcare.

Dependence on clinical trial success for new product market positioning.

Differentiation

GE Healthcare invests $1 billion annually in R&D for product innovation.

The company supports over 300,000 patients daily with its healthcare technologies.

GE Healthcare's AIR Recon DL offers 3D motion-insensitive imaging for enhanced MRI quality.

Upsides

Acquisition of Caption Health expands AI-powered ultrasound capabilities.

Successful Phase III trial of [18F]flurpiridaz enhances coronary artery disease detection.

Collaboration with Wayra accelerates digital health innovation in EMEA.

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