Manager, Fan Engagement & Community Management - Epic at Sony Music Entertainment

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Bachelor’s degree or equivalent
Minimum of 2+ years professional experience in digital/social media marketing
Outstanding organizational and communication skills
A passion for fan-focused digital strategies
Strong background in digital strategy, with duties at previous experience including day-to-day work in this area
Ability to work on tight timeframes and move projects forward with limited assets
Photoshop, iMovie, Illustrator and/or other graphic design knowledge a plus
A deep understanding of interactive technologies and communication tools, including: TikTok, Instagram, Facebook, Meta Business Manager, X, YouTube, Tumblr, Snapchat, Discord, Website Strategy, Email/CRM Strategy, SMS

Responsibilities

Oversee the day-to-day social media, website, and email accounts for a designated roster driving fan acquisition, engagement, and retention
Acquire and analyze first-party data to expand artists’ fan bases and gain insights into audience behaviors. Leverage these insights to amplify, enhance, and develop plans to strengthen the relationship with fans
Track and analyze campaign performance, using insights to optimize future strategies and campaigns
Manage digital and social platforms including Instagram, X, Tik Tok, Facebook, Snapchat, Discord, websites, etc
Create copy and assets native to each platform to help increase engagement via interaction and algorithms
Build growth strategies for both established and developing artists, leading to an engaged fan
Work with Digital Product Managers and artists teams to develop and maintain editorial calendar across all social platforms

Skills

Key technologies and capabilities for this role

Social MediaCommunity ManagementContent CreationCRMDiscordSMSData AnalysisDigital CampaignsFan EngagementAudience Insights

Questions & Answers

Common questions about this position

What is the salary for this Manager, Fan Engagement & Community Management role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need a Bachelor’s degree or equivalent, minimum 2+ years in digital/social media marketing, outstanding organizational and communication skills, passion for fan-focused digital strategies, strong background in digital strategy, and proficiency in tools like Photoshop, iMovie, and Illustrator.

What does the company culture at Sony Music Entertainment emphasize?

Sony Music Entertainment emphasizes artistic integrity, transparency, entrepreneurship, and fueling the creative journey while supporting diverse artists and embracing new technologies and business models.

What makes a strong candidate for this fan engagement manager position?

Strong candidates have 2+ years in digital/social media marketing, a deep understanding of fandoms, experience managing social platforms and creating native content, and the ability to analyze data and work quickly under tight deadlines.

Sony Music Entertainment

Global music company managing artists and royalties

About Sony Music Entertainment

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

New York City, New YorkHeadquarters

1929Year Founded

GROWTH_EQUITY_NON_VCCompany Stage

Consumer Software, EntertainmentIndustries

5,001-10,000Employees

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

Risks

AI-generated music could disrupt traditional music production and artist management.

Independent distribution platforms may reduce artists signing with major labels like Sony.

Legal battles over streaming royalties could impact Sony Music's revenue.

Differentiation

Sony Music's Artist Portal offers unique financial insights for artists' careers.

The acquisition of Cobalt Music expands Sony's influence in the Greek music market.

Sony Music's Global People Promise initiative integrates music with technology and culture.

Upsides

Collaboration with Duolingo opens new revenue streams in educational platforms.

Investment in blockchain enhances digital rights management and monetization opportunities.

Restructuring in GSA markets leads to efficient operations and innovative strategies.

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