Manager Event Marketing at Caterpillar Inc.

Clayton, North Carolina, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Manufacturing, Heavy EquipmentIndustries

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors
Construction customer application and product usage (top candidates)
Customer & dealer field facing roles (top candidates)
Dealer and customer event management experience in the construction, automotive or related industry (top candidates)
Bilingual in English / Spanish preferred (top candidates)
Ability to travel between Clayton and Sanford weekly, once a month to Athens, GA, plus domestic travel for events, customer visits, or team meetings, and potential limited international travel
Availability for evenings and weekends as required for events

Responsibilities

Lead the strategy, planning, and execution of BCP North America’s Customer Machine Demonstration and Training Centers (Clayton, Sanford, Athens), prioritizing safety, compliance, and supporting sales growth
Design and deliver impactful demonstration experiences, generate and host customer events, create training programs that showcase product value, influence purchasing decisions, and strengthen customer and dealer relationships
Ensure every engagement drives measurable commercial outcomes through upselling opportunities, supporting dealer enablement, enhancing customer retention strategies, and aligning with broader business growth objectives
Manage a team that fields incoming requests and schedules dealer and customer visits to company facilities, ensuring all activities comply with corporate policies and regulatory requirements
Coordinate team and equipment required to deliver dealer and customer visit requests while maintaining safety and compliance standards
Lead vendor selection and management to ensure global brand standards and compliance obligations are achieved across a wide variety of experiences
Collaborate with customer-facing facilities to share best practices, find design and execution efficiencies, and create seamless brand engagements across experiences, while adhering to legal, ethical, and corporate compliance guidelines
Manage a team of 5-7 direct reports

Skills

Event Marketing

Event Planning

Event Execution

Team Management

Vendor Management

Safety Compliance

Regulatory Compliance

Sales Support

Customer Engagement

Dealer Enablement

Training Programs

Upselling

Customer Retention

Caterpillar Inc.

Manufactures heavy machinery for various industries

About Caterpillar Inc.

Caterpillar Inc. designs and manufactures heavy machinery and equipment for industries such as construction, mining, energy, and rail. Their products include a wide range of machinery and engines that help clients complete large-scale projects. Caterpillar's equipment works by providing powerful tools that can perform tasks like digging, lifting, and transporting materials. What sets Caterpillar apart from its competitors is its strong aftermarket support, which includes maintenance and repair services, ensuring that their machinery remains efficient and reliable over time. The company's goal is to deliver high-quality products while also focusing on sustainability and community development through initiatives that improve education and reduce poverty.

Irving, TexasHeadquarters

1925Year Founded

$143.5KTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Social Impact, AI & Machine LearningIndustries

10,001+Employees

Benefits

Annual incentive bonus plan

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Disability benefits

Life Insurance

Parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits and Employee Discounts

Tuition Reimbursement

Career Development

Risks

Closure of Aurora office may impact regional economy and Caterpillar's reputation.

Partnership with Anti Social Social Club could dilute Caterpillar's industrial brand focus.

Advanced technology in Cat D8 dozer may face resistance from traditional customers.

Differentiation

Caterpillar's century-long history underscores its reliability and industry leadership.

The company integrates AI and IoT to enhance machinery performance and customer satisfaction.

Caterpillar's strong aftermarket services ensure product longevity and operational efficiency.

Upsides

Growing demand for autonomous equipment boosts Caterpillar's innovation in heavy machinery.

Expansion of 5G networks enhances Caterpillar's remote operation capabilities, improving safety.

Caterpillar's commitment to sustainability aligns with the global shift towards eco-friendly practices.

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