Manager, Digital Paid Media & Growth Strategy - The Orchard at Sony Music Entertainment

Miami, Florida, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

3+ years with proven experience in digital advertising or paid media, music marketing, ad operations, or similar fields
Fluent in Spanish with deep knowledge of Latin music, current music industry trends, and today’s digital landscape
Familiarity with different advertising platforms like Google Ads, Meta Business Manager, TikTok Ads Manager, and other relevant platforms
Strong understanding of paid media mechanics, ad platform best practices, social media algorithms, engagement tactics, and content-driven strategies within paid media campaigns
Ability to leverage internal and publicly-accessible data tools (ex: Chartmetric) to identify key audience locations, behaviors, and interests
Working knowledge of media analytics software (Datorama or similar) to analyze data, draw conclusions, and develop actionable recommendations and insights
Organizational and multitasking skills

Responsibilities

Plan, build, and optimize effective paid media and influencer campaigns for The Orchard’s Latin labels and artists across digital, traditional, and non-traditional platforms to meet our clients’ goals
Lead day-to-day communications with Relationship Managers and labels from our extensive Latin roster while building long-lasting client relationships with vendors and partners
Troubleshoot, optimize, and solve problems in campaigns across multiple platforms with extreme attention to detail
Build thorough analysis, creating client-facing reports and campaign insights using relevant advertising/marketing and The Orchard’s proprietary metrics, collaborating with global team members for alignment and shared learning
Analyze high-level data from campaign performance to identify benchmarks, trends, and best practices for future and ongoing campaigns
Participate in meaningful internal brainstorm sessions, strategy meetings, and client-facing meetings to develop fresh innovative strategies that drive meaningful growth and elevate artist campaigns
Identify opportunities to experiment and innovate creatively within different platforms used to advertise, explore, and evaluate emerging platforms we haven’t yet leveraged, and test alpha and beta products, and help provide feedback to product teams to improve advertising services and offerings for music clients
Assist with the monthly accounting process

Skills

Paid Media

Digital Advertising

Media Buying

Ad Operations

Influencer Campaigns

Campaign Optimization

Growth Strategy

Sony Music Entertainment

Global music company managing artists and royalties

About Sony Music Entertainment

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

New York City, New YorkHeadquarters

1929Year Founded

GROWTH_EQUITY_NON_VCCompany Stage

Consumer Software, EntertainmentIndustries

5,001-10,000Employees

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

Risks

AI-generated music could disrupt traditional music production and artist management.

Independent distribution platforms may reduce artists signing with major labels like Sony.

Legal battles over streaming royalties could impact Sony Music's revenue.

Differentiation

Sony Music's Artist Portal offers unique financial insights for artists' careers.

The acquisition of Cobalt Music expands Sony's influence in the Greek music market.

Sony Music's Global People Promise initiative integrates music with technology and culture.

Upsides

Collaboration with Duolingo opens new revenue streams in educational platforms.

Investment in blockchain enhances digital rights management and monetization opportunities.

Restructuring in GSA markets leads to efficient operations and innovative strategies.

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