Manager, Digital Marketing at Pacific Life

Omaha, Nebraska, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance, Financial ServicesIndustries

Requirements

Bachelor’s degree or equivalent experience
Salesforce Marketing Cloud Email Specialist Certification required
8+ years of hands-on experience with Salesforce Marketing Cloud, particularly Email Studio, Journey Builder, Automation Studio, and Contact Builder
Knowledge of Salesforce Sales Cloud objects (e.g., Contact, Account, Lead, Opportunity) to create and maintain audience lists and segments
6+ years of demonstrated digital marketing experience with high aptitude for technology and experience with email campaign management
Knowledge of HTML/CSS, AMPscript, dynamic content, and responsive design to build, edit, and test email marketing campaigns
2+ years of hands-on experience with Structured Query Language (SQL)
Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM
Direct leadership experience required, managing professional employees and/or supervisors

Responsibilities

Lead a Digital Execution team of four digital specialists in the development of business and technical requirements for digital marketing campaigns including campaign goals and measurement metrics, campaign audience criteria and segmentation, campaign decision trees, test and control segments, deployment criteria and data management
Generate audiences and segments for emails, journeys, and social media advertising based on criteria using Salesforce Marketing Cloud, Structured Query Language (SQL) query, Salesforce Sales Cloud data or other data sources as needed
Build, configure, version, proofread, test, and send emails, including dynamic content, AMPscript, and responsive design; responsible for content accuracy, ensuring all links, images, copy, personalization, dynamic content, versions, and segments are correct
Build, configure, and test standard and Distributed Marketing journeys and automations based on business and technical requirements
Administer Zoom webinar events, including creation and scheduling, pre- and post-webinar communications, updating event web pages, and importing registration, attendance, and lead data into Salesforce Sales Cloud
Collaborate with Data Analysts to communicate key metrics on program performance as well as results of testing to drive campaign optimization
Utilize project management systems for work intake, collaboration, and tracking progress toward completion

Skills

Digital Marketing

Salesforce Marketing Cloud

SQL

AMPscript

Email Marketing

Audience Segmentation

Campaign Management

Salesforce Sales Cloud

Dynamic Content

Responsive Design

Pacific Life

About Pacific Life

Newport Beach, CaliforniaHeadquarters

1868Year Founded

$189.4MTotal Funding

N/ACompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Health Insurance

Paid Vacation

Paid Parental Leave

Adoption Assistance

401(k) Retirement Plan

401(k) Company Match

Risks

Increased competition in annuities market from companies like Prudential and MetLife.

Potential financial exposure from significant real estate investments.

Integration challenges with Selerix could affect customer satisfaction.

Differentiation

Pacific Life partners with T. Rowe Price for innovative Lifetime Income solutions.

Recognized as a top community-minded company, enhancing brand reputation and trust.

Real-time integration with Selerix improves benefits administration accuracy and efficiency.

Upsides

Lifetime Income solution attracts clients seeking secure retirement options.

Enhanced annuity products offer flexibility and growth, increasing product attractiveness.

Strong real estate financing position opens more sector opportunities.

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