Manager, Design at The Coca-Cola Company

Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Beverages, Consumer GoodsIndustries

Requirements

Bachelor Degree
Experience working in a similar corporate organization with design as a key output, or experience in a Design/brand agency with account servicing, project management or strategic role
VIS, packaging, brand and digital design competency
Design strategy and executional excellence
Direct experience with design strategy, briefing, planning, project management, development, layout, graphics, art direction and branding
Preference for experience working in or partnering with design/brand agencies
Preference for design experience across multiple expressions (e-commerce/shopper marketing/packaging/brand building)
Ability to capture strategic intents, write clear compelling briefs, guide and provide input to creative development at OU level, and design strategies at global level
Ability to lead and integrate brand experience across multiple touch points
Good understanding of the marketplace, culture, beverage industry, youth culture and Greater China
Expertise in working with different external partners (i.e. creative agencies, design/digital agencies, production companies)
Design thinking capability
Ability to work in Agile cross-functional teams
Ability to project manage (write briefs, provide constructive valuable feedback, manage timelines, budgets and deadlines)
Ability to develop and work with partners to build design strategies
Ability to inspire, motivate and clearly articulate ideas, suggestions and feedback on design
Be a go-to source for knowledge, inspiration and problem-solving abilities for design, as an open and willing team-player

Responsibilities

Responsible for the development and management of Visual Identity Systems across global, regional and local brands
Mastering how Visual Identity Systems are applied to strengthen the power of the brand and brand message across all platforms and connection points
Designing strategies and executions that bring Identity Systems to life through the complete consumer journey
Being the guardian of brands, protecting the integrity of the brands’ experiences while continuously driving relevance with audiences
Ensuring path to purchase (online and offline) are seamlessly integrated
Developing plans to ensure that all expressions of the brand on consumer/purchase journeys remain true to the essence of the brand
Thinking analytically and creatively about the role of various forms of content in creating seamless experiences
Responsible for developing initiatives that elevate the experience of brands, increasing the company’s transactions
Partnering with all parties (creative/content/shopper) to ensure brand design on specific content is coherent and the experience is flawless across any brand touchpoint
Balance creative integrity with business objectives, managing timelines, agency partners, vendors, cross-functional teams and suppliers to meet tasks
Work extensively with colleagues and agency partners to influence and inspire through design

Skills

Visual Identity Systems

Brand Management

Design Strategy

Creative Direction

Project Management

Agency Management

Cross-Functional Collaboration

Consumer Journey Design

Content Strategy

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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