Lifecycle Marketing Manager

Austin, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

Candidates should have 3+ years of hands-on lifecycle marketing experience, preferably in finance or fintech, with direct ownership of payment communications strategy. Proficiency with Braze or similar platforms, deep understanding of email, push, SMS, and in-app best practices, and a data-driven mindset with experience in SQL or BI tools and A/B testing are required. Experience in financial services or fintech and a proven track record optimizing payment lifecycle flows are preferred.

Responsibilities

The Lifecycle Marketing Manager will architect and execute all payment and account lifecycle communications, including payment reminders, delinquency recovery, and credit account lifecycle communications. Responsibilities include designing messaging frameworks, building quarterly campaign roadmaps, configuring and launching campaigns in Braze, developing and iterating on tests, monitoring performance, defining high-value segments, leveraging dynamic content, collaborating with cross-functional teams, and maintaining documentation of learnings.

Skills

Lifecycle Marketing

Payment Reminders

Delinquency Recovery

Credit Account Management

Braze

Campaign Design

Campaign Execution

Campaign Optimization

Messaging Frameworks

Onboarding Communications

Re-engagement Campaigns

Product Marketing

Analytics

Self Financial

Online platform for credit score improvement

About Self Financial

Self Financial helps individuals build or rebuild their credit scores through online services and a mobile app. Their main products are Credit Builder Loans and the Self Credit Card. A Credit Builder Loan is a small loan that is secured in a certificate of deposit (CD), where monthly payments are reported to credit bureaus to help establish a positive credit history. Once the loan is paid off, the borrower can access the funds in the CD, turning payments into savings. The Self Credit Card requires an upfront deposit and also reports monthly payments to credit bureaus. Unlike traditional credit unions, Self Financial operates entirely online, making it accessible to tech-savvy users and those without access to conventional banking. The goal of Self Financial is to help clients improve their credit scores, enabling them to qualify for loans and other financial products while generating revenue through fees associated with their services.

Austin, TexasHeadquarters

2015Year Founded

$124.1MTotal Funding

SERIES_ECompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Company Equity in the form of RSUs

Quarterly performance-based bonuses

Generous employer-paid health, vision, & dental insurance coverage

Flexible vacation policy

Educational assistance

Free gym membership

Casual dress code

Team building events and activities

Remote work arrangements/ flexible work schedule

Paid parental leave

Risks

Competition from traditional banks offering similar services could erode market share.

High outbound migration from high-tax states may affect customer base in those regions.

Integration challenges from RentTrack acquisition could impact service delivery and satisfaction.

Differentiation

Self Financial offers online credit-building tools, appealing to tech-savvy consumers.

The company provides unique services like reporting rent payments to credit bureaus.

Self Financial's Credit Builder Loan turns loan payments into savings, differentiating it from competitors.

Upsides

Increased consumer interest in credit-building tools expands Self Financial's potential customer base.

Partnership with Regions Bank enhances customer acquisition through expanded credit reporting services.

Appointment of CEO Julie Szudarek could drive strategic growth and expansion.

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