Manager, CRM at DraftKings

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Online Casino, iGamingIndustries

Requirements

At least 5 years of CRM or retention marketing experience, ideally in regulated gaming, e-commerce, or tech environments
At least 1 year of people management experience, with a track record of leading operational teams to hit performance targets
Strong analytical mindset with experience running and interpreting A/B tests to inform strategy
Data-driven, strategic thinker with excellent organization skills and a high attention to detail
Ability to manage multiple projects on fast timelines with confidence and clarity
Familiarity with CRM tools such as Braze and scripting logic like Liquid or conditional logic
Basic knowledge of SQL, HTML, or Tableau is a plus
A passion for gaming, technology, or customer experience

Responsibilities

Own the end-to-end CRM strategy for calendar-based communications across DraftKings Casino and Golden Nugget brands
Lead an operational marketing team, setting the bar for performance, campaign execution, and delivery
Build and manage the marketing calendar, aligning messaging and segmentation around key promotional and seasonal moments
Partner across Marketing, Analytics, Engineering, and Operations to streamline workflows and enhance personalization through data and automation
Establish clear decision frameworks and regularly present campaign insights and performance results to senior stakeholders
Create and maintain a rigorous A/B testing agenda to drive continuous performance improvements across channels
Optimize campaigns across email, push, and in-app by leveraging impactful messaging, detailed targeting, and smart segmentation strategies
Identify and implement new strategies that enhance customer engagement, retention, and LTV

Skills

CRM

Marketing Strategy

Campaign Management

A/B Testing

Email Marketing

Push Notifications

Segmentation

Personalization

Data Analysis

Marketing Automation

Team Leadership

Stakeholder Management

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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