Manager, Creator Management at Influential

Singapore, Singapore, Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, Social MediaIndustries

Requirements

Must be based in NYC
5+ years of experience working in digital, advertising, or influencer marketing
Experience managing and coordinating projects in a fast-paced/startup environment
Established and extensive network of managers/agents or Influencer contacts
Strong negotiating skills and management of individual campaign Influencer budgets well into the six figures
In depth knowledge of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
Deep knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
Working knowledge of online performance tracking and brand measurement tools
Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
Continuous education on the latest trends and innovations within the world of social
A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
Bachelor’s degree or equivalent experience

Responsibilities

Be accountable for the overall success of Influential's social campaigns
Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
Liaise between the campaign management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns

Skills

Key technologies and capabilities for this role

Influencer MarketingCampaign ManagementCreator StrategyTikTokInstagramFacebookNegotiationContractingContent ManagementAnalytics

Questions & Answers

Common questions about this position

What compensation and benefits does Influential offer?

Influential offers competitive compensation, flexible time off with inclusive holiday benefits, comprehensive medical, dental & vision insurance for employees, and 401(k) matching.

Is this role remote or does it require being in a specific location?

The role requires being based in NYC.

What skills and experience are required for the Manager, Creator Management role?

Required qualifications include 5+ years of experience in digital, advertising, or influencer marketing, experience managing projects in a fast-paced environment, an established network of influencer contacts, strong negotiating skills for six-figure budgets, and in-depth knowledge of the industry.

What is the company culture like at Influential?

Influential has an awesome collaborative work culture and a diverse team.

What makes a strong candidate for this position?

A strong candidate is a self-starter with strong organizational skills, multitasking ability, detail-orientation, experience in influencer marketing, a robust network of contacts, and strong negotiating skills for large budgets.

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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