Product Marketing Manager, Marketing Solutions
AmplitudeSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, Financial Services, FintechIndustries
Requirements
- Ability to thrive in a fast-moving, highly matrixed environment
- Results-oriented, flexible, with a “can do”, positive attitude
- Strong track record in working collaboratively and independently with internal team members and external clients
- Ability to build consultative client relationships and drive business growth
- Experience collaborating with sales, product, and agency partners
- Data-driven approach to marketing recommendations, leveraging data and industry research tools
Responsibilities
- Support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives
- Support strategy and execution on key marketing advisory topics to drive client business growth (e.g., lifecycle marketing, best practices, go-to-market recommendations, sponsorship marketing, advisory services, social/digital marketing)
- Support marketing-related project scoping and requirements while aligning with clients
- Apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients
- Work cross-functionally to develop and implement marketing projects leveraging Visa resources and expertise (e.g., with Sales, Visa Consulting & Analytics, Research, Product, Marketing, Legal)
- Lead end-to-end delivery of marketing projects, including day-to-day prioritization of work across multiple projects, deliverables, and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
- Support key products/marketing initiatives (e.g., FIFA/Olympics promotions)
- Manage ad hoc requests from key stakeholders (e.g., clients, Visa senior leadership)
- Manage the budget/finance process as part of marketing campaign execution
- Handle program tracking and results management
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this position remote or on-site?
The position is on-site.
What is the salary range for this role?
This information is not specified in the job description.
What key skills are needed for this Manager role?
Key skills include thriving in a fast-moving, highly matrixed environment, being results-oriented and flexible with a positive attitude, building consultative client relationships, and applying a data-driven approach to marketing recommendations using Visa data and industry research.
What is the work environment like at Visa's U.S. Client Marketing team?
The team operates in a fast-moving, highly matrixed environment within the North America Marketing organization, focusing on proactive, results-driven marketing to deepen client relationships and drive growth.
What makes a strong candidate for this position?
Strong candidates are results-oriented, flexible with a positive 'can do' attitude, have a track record of collaborating independently with teams and clients, and can drive business growth through consultative relationships and data-driven marketing solutions.
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
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