Marketing Program Manager
Global PaymentsSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, Financial Services, FintechIndustries
Requirements
- Ability to thrive in a fast-moving, highly matrixed environment
- Results-oriented, flexible, with a “can do”, positive attitude
- Strong track record in working collaboratively and independently with internal team members and external clients
- Ability to build consultative client relationships and drive business growth
- Experience collaborating with sales, product, and agency partners
- Data-driven approach to marketing recommendations, leveraging data and industry research tools
Responsibilities
- Support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives
- Support strategy and execution on key marketing advisory topics to drive client business growth (e.g., lifecycle marketing, best practices, go-to-market recommendations, sponsorship marketing, advisory services, social/digital marketing)
- Support marketing-related project scoping and requirements while aligning with clients
- Apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients
- Work cross-functionally to develop and implement marketing projects that leverage Visa resources and expertise (e.g., with Sales, Visa Consulting & Analytics, Research, Product, Marketing, Legal)
- Lead end-to-end delivery of marketing projects, including day-to-day prioritization of work across multiple projects, deliverables, and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
- Support key products/marketing initiatives (e.g., FIFA/Olympics promotions)
- Manage ad hoc requests from key stakeholders (e.g., clients, Visa senior leadership)
- Manage the budget/finance process as part of marketing campaign execution
- Be responsible for project timelines, budgets, and agency management
- Handle program tracking and results management
Skills
Client Marketing
Marketing Strategy
Client Relationship Management
Program Development
Execution
Consultative Selling
Business Development
Cross-functional Collaboration
Sales Collaboration
Product Marketing
Insights Analysis
Sponsorship Assets
Fintech Partnerships
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
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