Manager, Campaign Orchestration at Comcast

Philadelphia, Pennsylvania, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Technology, TelecommunicationsIndustries

Requirements

5+ years of experience in marketing technology, Product Management, or related roles, ideally within a large B2C organization
5+ years’ experience in marketing technology, operations, or related roles - ideally in a large B2C consumer company
3+ years in an Agile product management role (SAFe experience is a plus)
Strong understanding of marketing platforms and personalization tools, including Content Supply Chain, Adobe Campaign, Adobe Journey Optimizer, and Adobe Message Center (or equivalent platforms like Salesforce)
Familiarity with databases, data flows, and SQL
Experience translating consumer marketing strategies into product and technology solutions
Ability to clearly communicate vision, concepts, and ideas across technical and non-technical audiences
Strong analytical skills to drive prioritization and decision-making using data
Proven track record of managing complex systems and delivering projects on time
Excellent cross-functional collaboration and stakeholder management skills
Attention to detail

Responsibilities

Lead the integration of content and decisioning capabilities to support scalable, personalized customer experiences across channels
Drive the activation of centralized campaign assets through platforms such as Adobe Journey Optimizer (AJO), and Adobe Message Center (AMC)
Define and deliver a unified roadmap that aligns marketing strategy, stakeholder needs, and technical architecture
Define Experience and Platform Requirements – Translate business needs into actionable experience and platform requirements to support Minimum Lovable Products (MLPs). Identify user stories, acceptance criteria, and evaluation processes for new functionality to enhance core platforms. Facilitate build-versus-buy decisions to align with overall experience and platform strategy. Ensure all requirements reflect commitments to privacy, security, inclusivity, accessibility, sustainability, reliability, and ethical design
Collaborate with marketing, engineering, analytics, and operations teams to implement governance, targeting logic, and orchestration frameworks
Ensure all communications are compliant, consistent, and optimized for performance
Support iterative roadmap planning, prioritization, and execution of key initiatives
Facilitate change management and training for end users to maximize adoption and impact
Partner with privacy, security, and compliance teams to proactively manage risk and ensure responsible data use
Evangelize best practices in personalization, content strategy, and marketing technology across the organization
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
Other duties and responsibilities as assigned

Skills

Key technologies and capabilities for this role

Adobe Journey OptimizerAdobe Message CenterCampaign OrchestrationPersonalizationMarketing AutomationRoadmap PlanningUser StoriesBuild vs BuyPrivacy ComplianceSecurityAI-Driven Experiences

Questions & Answers

Common questions about this position

What experience is required for the Manager, Campaign Orchestration role?

Candidates need 5+ years of experience in marketing technology or Product Management.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What platforms will I work with in this role?

The role involves working with platforms such as Adobe Journey Optimizer (AJO) and Adobe Message Center (AMC) to drive centralized campaign assets.

What kind of collaboration is expected in this position?

You will collaborate with marketing, engineering, analytics, and operations teams to implement governance, targeting logic, and orchestration frameworks.

Comcast

Comcast Corporation is a global media and technology company.

About Comcast

Philadelphia, PennsylvaniaHeadquarters

1963Year Founded

$42.3MTotal Funding

IPOCompany Stage

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Parental Leave

Tuition Reimbursement

Unlimited Paid Time Off

Risks

Competition from streaming services impacts Comcast's traditional cable TV business.

5G technology enables new competitors in the broadband market, threatening Comcast's market share.

Consumer scrutiny of data caps and pricing could lead to reputational damage.

Differentiation

Comcast's acquisition of Nitel enhances its managed services offerings in the enterprise sector.

Comcast's digital equity grants highlight its commitment to corporate social responsibility.

Comcast's involvement in rural broadband initiatives opens new markets and customer bases.

Upsides

Comcast's $150M investment in Rio Rancho boosts internet speed and connectivity.

Transform Wealth LLC's investment indicates confidence in Comcast's financial health.

Comcast's expansion efforts could lead to increased customer satisfaction and retention.

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