Manager, Account Based Marketing, Americas at Airwallex

San Francisco, California, United States

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$150,000 – $180,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Financial ServicesIndustries

Requirements

Proven track record executing and scaling successful ABM programs
Thrives in fast-paced, high-growth environments
Strong role-related expertise in ABM marketing with founder-like energy, sharp thinking, and motivation by mission
Moves fast with good judgment, digs deep with curiosity, makes decisions from first principles, balancing speed and rigor
Humble and collaborative; turns zero-to-one ideas into real products and gets stuff done end-to-end
Uses AI to work smarter and solve problems faster
Ability to design personalized, account-specific programs that accelerate land-and-expand motions
Hands-on experience crafting unified account narratives, launching multi-channel campaigns, and measuring success focused on pipeline growth
Excitement to shape the future of Airwallex's strategic account marketing motion
Based in San Francisco (hybrid location)

Responsibilities

Develop and execute targeted account-based marketing campaigns for strategic accounts, including 1:1, 1:few, and 1:many approaches
Build account-specific engagement strategies to deepen relationships with decision-makers and influencers, aligning with sales and growth objectives
Partner with sales, product marketing, creative, and operations teams to plan, deliver, and optimize campaigns efficiently
Transform foundational product marketing messages into fully-developed, personalized campaign assets for key accounts, including email, paid media, landing pages, organic social content, and sales enablement materials, with minimal guidance
Coordinate cross-channel programs to ensure consistent messaging and seamless account experiences
Manage an ABM campaign calendar, prioritizing initiatives across accounts, product lines, and segments, ensuring efficient allocation of resources
Establish KPIs and measurement frameworks to track campaign impact, reporting on cross-channel performance

Skills

Key technologies and capabilities for this role

Account-Based MarketingABMMarketing CampaignsBrand AwarenessCustomer EngagementStrategic MarketingSales Enablement

Questions & Answers

Common questions about this position

What is the salary range for the Manager, Account Based Marketing role?

The salary range is $150K - $180K.

Is this position remote or hybrid?

The position is hybrid.

What skills and experience are required for this role?

The role requires a proven track record executing and scaling successful ABM programs, strategic thinking to design personalized account-specific programs, and thriving in fast-paced, high-growth environments.

What is the company culture like at Airwallex?

Airwallex values successful builders with founder-like energy, real impact, accelerated learning, true ownership, strong expertise, sharp thinking, humility, collaboration, fast movement with good judgment, curiosity, and using AI to work smarter.

What makes a strong candidate for this ABM Manager position?

A strong candidate has a proven track record in executing and scaling ABM programs, thrives in fast-paced high-growth settings, and can design personalized campaigns partnering with cross-functional teams to drive pipeline growth.

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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