Manager, ABM & Field Marketing at Beamery

London, England, United Kingdom

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

HR Technology, SaaS, Talent ManagementIndustries

Requirements

2-3 years of ABM experience within a B2B organization
Experience working cross-functionally with Sales, Business Development, Field Marketing, Digital, and Demand Generation teams
Strong Salesforce, Marketo and LinkedIn campaign manager experience
Excellent verbal and written communication skills, as well as the ability to work effectively with various internal teams and external organizations
Exceptional problem-solving, analytical, and research skills
Experience in the ecommerce ecosystem (and familiarity with merchant growing pains) is a plus
Travel and participation with prospects at field events is required

Responsibilities

Execute account-based programs for target verticals to drive pipeline across all demand generation channels (e.g., outbound emails, ads, gifting, virtual and physical events, and more)
Launch and manage advertisements within the ABM platform and social channels for specified sales accounts and contacts on a 1:Few and 1:1 basis that focus on net new pipeline and accelerating existing opportunities
Build content hubs for specific vertical/persona/account consumption
Leverage ABM platforms to harvest intent data to help inform marketing campaigns and enable sales and partners to prioritize outreach
Develop nurture programs targeting contacts within prioritized accounts and engage that audience consistently with intentional messaging to drive account opportunities in partnership with Enterprise sellers and business development reps
Align with marketing and sales to ensure ABM campaigns reflect current business priorities, messaging, and goals
Analyze, report, and measure the full downstream impact of ABM campaigns in terms of meetings booked, pipeline, and revenue generated
Continually measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase the effectiveness and efficiency of the ABM program
Communicate with the sales, marketing, and customer teams on a regular cadence to provide broader team visibility of existing and planned marketing initiatives

Skills

ABM

Account-Based Marketing

Field Marketing

Demand Generation

Outbound Emails

Digital Advertising

Social Media Marketing

Event Management

Pipeline Generation

Content Marketing

Beamery

Talent lifecycle management and workforce optimization platform

About Beamery

Beamery offers a talent lifecycle management platform that helps businesses optimize their workforce by assessing current skills and future needs. The platform enables skills-based hiring, employee development, and redeployment, which can reduce hiring costs and improve retention rates. Unlike competitors, Beamery emphasizes diversity and inclusivity, providing personalized experiences and tools to reduce bias, resulting in a significant increase in diverse talent. The company's goal is to deliver a high return on investment for clients while enhancing employee engagement and overall hiring quality.

London, United KingdomHeadquarters

2014Year Founded

$217MTotal Funding

SERIES_DCompany Stage

Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Unlimited holidays

First Friday of every month off

Competitive salary

401k

Equity

Regular team socials & events

Annual company offsite

Pet friendly office

Monthly personal development days

Private health insurance

Parental & family leave

Risks

25% workforce reduction may impact employee morale and productivity.

Debt financing could increase financial pressure if growth targets aren't met.

Over-reliance on AI solutions may pose challenges if technology fails to deliver.

Differentiation

Beamery offers a unified platform for talent acquisition and management.

The platform supports skills-based hiring, improving recruitment speed and cost efficiency.

Beamery's SaaS model ensures steady recurring revenue through subscription fees.

Upsides

AI-driven workforce planning enhances business agility and decision-making.

Integration with Workday Skills Cloud improves skills management and workforce planning.

Recognition of TalentGPT as a top HR product highlights Beamery's innovation.

Land your dream remote job 3x faster with AI

Try Jobo Free