Major Event Ticketing Marketing Lead at Two Circles

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Marketing, Entertainment MarketingIndustries

Requirements

5+ years of marketing experience, ideally in ticketing, live events, sport or entertainment
Proven track record delivering performance-led marketing campaigns and revenue growth
Strong analytical mindset with confidence interpreting data and making recommendations
Excellent project management and stakeholder management skills

Responsibilities

Build and deliver the go-to-market strategy for major ticketed sports events, aligning closely with Ticketing Directors and Client Leads
Use fan insights, segmentation and historical data to shape channel mix, pricing strategies, demand plans and sales pacing
Develop integrated marketing plans across paid media, CRM, content, partnerships and organic channels, in line with client objectives and event brand positioning
Own full-funnel performance marketing across Meta, Google, programmatic and partner channels to drive sales efficiently
Lead agile always-on and burst campaign execution with continuous testing, optimisation and creative iteration
Oversee CRM planning and delivery across email, SMS and retargeting, ensuring fans are nurtured through personalised journeys toward purchase
Work with the Creative Studio to brief, review and refine assets guided by insight and performance
Act as the marketing lead within the event leadership team, representing marketing performance, risks and opportunities to clients and internal stakeholders
Collaborate with ticketing operations to manage inventory changes, ticket allocations, pricing updates and real-time demand shifts
Align with rights-holders, venues, agencies, sponsors and media partners to amplify campaigns and ensure brand consistency
Manage relationships with platform partners and external suppliers ensuring smooth delivery and best-in-class performance
Own dashboards, reporting rhythms and sales pacing reviews for all marketing activity
Provide proactive, insight-led recommendations to drive revenue and hit event targets
Deliver post-event performance analyses to inform rights-holder strategy and future event planning
Ensure all fan-facing touchpoints - from ad creative to purchase flow - are frictionless, consistent and compelling
Own the marketing messaging hierarchy and ensure content aligns with event brand identities and fan motivations
Bring fresh creative thinking, storytelling and innovation to engage fans and grow event reach

Skills

Key technologies and capabilities for this role

Marketing StrategyGo-to-MarketFan InsightsData-Driven MarketingSegmentationPaid MediaCRMContent MarketingPartnershipsDemand PlanningSales PacingPricing StrategyTicketingSports Marketing

Questions & Answers

Common questions about this position

Is this role remote or hybrid?

The position is hybrid.

What are the key responsibilities for this role?

Key responsibilities include building marketing strategy and planning using fan insights, owning full-funnel performance marketing across channels like Meta and Google, and leading stakeholder collaboration with clients and partners.

What skills are needed for the Major Event Ticketing Marketing Lead role?

The role requires expertise in data-driven marketing using fan insights and segmentation, performance marketing across paid media like Meta, Google, and programmatic channels, CRM planning for email/SMS, and stakeholder leadership.

What is the company culture like at Two Circles?

Two Circles emphasizes a collaborative, cross-functional team environment where you work closely with ticketing, data, consulting, and creative specialists, using a data-driven, audience-first approach to grow client audiences and revenues.

What makes a strong candidate for this position?

Strong candidates will have experience driving marketing strategy for major events using data insights, expertise in performance marketing and CRM optimization, and skills in stakeholder leadership across cross-functional teams and partners.

Two Circles

Sports marketing agency leveraging data analytics

About Two Circles

Two Circles operates as a sports marketing agency that focuses on using data to assist sports organizations in increasing their revenue and understanding their fan base. The company has eight offices around the world, including locations in major cities like London, New York, and Paris, and works with prominent sports entities such as the NFL and UEFA. The agency employs data analytics to develop strategies, offer technology solutions, and create tailored content that resonates with fans. By packaging and selling sponsorships, Two Circles enables its clients to enhance their commercial performance and engage more effectively with their audience. What sets Two Circles apart from its competitors is its strong emphasis on data-driven decision-making, which helps clients optimize their revenue streams and improve fan relationships. The company's goal is to empower sports organizations to make informed choices that lead to growth and profitability.

London, United KingdomHeadquarters

2011Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Performance Bonus

Health Insurance

Professional Development Budget

Risks

Integration challenges from acquiring Spring Media Group may disrupt existing operations.

Expansion into media rights may increase competition with established media companies.

Cultural clashes from Kore acquisition could affect performance of the combined entity.

Differentiation

Two Circles leverages data analytics to enhance fan engagement and revenue growth.

The company operates from eight international offices, serving major sports organizations.

Two Circles offers proprietary technology solutions for tailored content and sponsorship sales.

Upsides

Acquisition of Spring Media Group expands Two Circles' media rights and streaming capabilities.

Partnership with Professional Triathletes Organisation boosts Two Circles' presence in triathlon sports.

Investment from Otro Capital and Bolt Ventures supports Two Circles' strategic growth initiatives.

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