Loyalty Cobrand Marketing Manager at Expedia Group

Seattle, Washington, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, HospitalityIndustries

Requirements

7+ years of work experience, with 2+ years in credit card or financial product marketing
A well-rounded marketer who has experience with multiple marketing channels such as CRM, paid digital, social, PR, direct mail
Strategic thinker who enjoys the end-to-end ownership of strategy development to execution
Proactive project manager who can balance multiple initiatives and priorities
Excellent communicator and relationship builder who can move teams forward toward a common goal
Analytical, with the ability to derive practical insights from customer and marketing performance data
Has a critical eye for creativity, always keeping the target segment in mind
Highly organized, and someone with exceptional attention to detail
Good problem solver with a strong business sense
Dedicated, high-energy, creative, self-starter who has an excellent drive for results
Naturally curious; someone who isn’t afraid to ask questions to challenge the status quo, and to find the best possible solution
Ability to navigate (incomplete in description)

Responsibilities

Work with the bank partner and creative/design teams to develop all assets including customer-facing communications, digital placements, and terms & conditions to support credit card campaigns, and run the legal review process
Develop and implement marketing plans to support card acquisitions and engagement in close partnership with the bank and internal partners such as loyalty, brand, media, creative, product, XD, and marketing channel partners like CRM, paid media, social, and PR
Be the liaison between the financial partner and internal teams to prioritize efforts that drive the desired results
Work with marketing channels teams and Finance on invoicing and reconciliation
Analyze marketing performance to identify campaign learnings and areas of opportunity

Skills

Marketing Strategy

Campaign Management

Creative Execution

Channel Strategy

Performance Analytics

Partner Collaboration

Loyalty Programs

Credit Card Marketing

Expedia Group

Travel booking platform for various services

About Expedia Group

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users to various travel options, including flights, hotels, car rentals, vacation packages, and activities, allowing them to find and book trips that fit their needs and budgets. The company generates revenue primarily through commissions from bookings made on its platforms and through advertising, where travel service providers can promote their offerings. Unlike many competitors, Expedia Group not only serves individual travelers but also partners with travel agencies and corporate clients, providing them with valuable data and tools to enhance their operations. The goal of Expedia Group is to create a seamless travel experience for users while supporting its partners in growing their businesses.

Bellevue, WashingtonHeadquarters

1996Year Founded

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

Benefits

Paid Vacation

Parental Leave

Hybrid Work Options

Professional Development Budget

Risks

Riyadh Air's entry into the market could increase competition for Expedia.

CFO transition may lead to strategic shifts or instability in financial management.

Expedia's partnership with Mondelez WTR may not yield expected results due to economic uncertainties.

Differentiation

Expedia Group operates a diverse portfolio of travel brands, including Expedia and Vrbo.

The company offers a comprehensive suite of services for travelers and travel-related businesses.

Expedia Group partners with service providers, offering data, tools, and technology to optimize operations.

Upsides

Increased demand for personalized travel experiences enhances Expedia's AI-driven recommendation systems.

The rise of 'workcations' allows Expedia to market longer stay packages.

Sustainability in travel is a priority, enabling Expedia to promote eco-friendly options.

Land your dream remote job 3x faster with AI

Try Jobo Free