Loyalty Cobrand Marketing Manager at Expedia Group

Seattle, Washington, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, HospitalityIndustries

Requirements

7+ years of work experience, with 2+ years in credit card or financial product marketing
A well-rounded marketer who has experience with multiple marketing channels such as CRM, paid digital, social, PR, direct mail
Strategic thinker who enjoys the end-to-end ownership of strategy development to execution
Proactive project manager who can balance multiple initiatives and priorities
Excellent communicator and relationship builder who can move teams forward toward a common goal
Analytical, with the ability to derive practical insights from customer and marketing performance data
Has a critical eye for creativity, always keeping the target segment in mind
Highly organized, and someone with exceptional attention to detail
Good problem solver with a strong business sense
Dedicated, high-energy, creative, self-starter who has an excellent drive for results
Naturally curious; someone who isn’t afraid to ask questions to challenge the status quo, and to find the best possible solution
Ability to navigate (incomplete in description)

Responsibilities

Work with the bank partner and creative/design teams to develop all assets including customer-facing communications, digital placements, and terms & conditions to support credit card campaigns, and run the legal review process
Develop and implement marketing plans to support card acquisitions and engagement in close partnership with the bank and internal partners such as loyalty, brand, media, creative, product, XD, and marketing channel partners like CRM, paid media, social, and PR
Be the liaison between the financial partner and internal teams to prioritize efforts that drive the desired results
Work with marketing channels teams and Finance on invoicing and reconciliation
Analyze marketing performance to identify campaign learnings and areas of opportunity

Skills

Key technologies and capabilities for this role

Marketing StrategyCampaign ManagementCreative ExecutionChannel StrategyPerformance AnalyticsPartner CollaborationLoyalty ProgramsCredit Card Marketing

Questions & Answers

Common questions about this position

What benefits does Expedia Group offer?

Expedia Group provides a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model with cool offices, and career development resources.

Is this a remote position, or what's the work arrangement?

The role offers a flexible work model with some pretty cool offices.

What experience is required for the Loyalty Cobrand Marketing Manager role?

The position requires 7 years of experience as an adaptable, well-rounded marketer capable of end-to-end ownership of strategy, planning, execution, and analysis.

What is the company culture like at Expedia Group?

Expedia Group fosters an open culture where everyone belongs, differences are celebrated, and success is shared, guided by Values and Leadership Agreements with people coming first.

What skills make a strong candidate for this marketing manager position?

Strong candidates are experienced, self-starting marketers with creative, project management, and relationship-building skills, able to take end-to-end ownership and work across teams and external partners.

Expedia Group

Travel booking platform for various services

About Expedia Group

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users to various travel options, including flights, hotels, car rentals, vacation packages, and activities, allowing them to find and book trips that fit their needs and budgets. The company generates revenue primarily through commissions from bookings made on its platforms and through advertising, where travel service providers can promote their offerings. Unlike many competitors, Expedia Group not only serves individual travelers but also partners with travel agencies and corporate clients, providing them with valuable data and tools to enhance their operations. The goal of Expedia Group is to create a seamless travel experience for users while supporting its partners in growing their businesses.

Bellevue, WashingtonHeadquarters

1996Year Founded

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

Benefits

Paid Vacation

Parental Leave

Hybrid Work Options

Professional Development Budget

Risks

Riyadh Air's entry into the market could increase competition for Expedia.

CFO transition may lead to strategic shifts or instability in financial management.

Expedia's partnership with Mondelez WTR may not yield expected results due to economic uncertainties.

Differentiation

Expedia Group operates a diverse portfolio of travel brands, including Expedia and Vrbo.

The company offers a comprehensive suite of services for travelers and travel-related businesses.

Expedia Group partners with service providers, offering data, tools, and technology to optimize operations.

Upsides

Increased demand for personalized travel experiences enhances Expedia's AI-driven recommendation systems.

The rise of 'workcations' allows Expedia to market longer stay packages.

Sustainability in travel is a priority, enabling Expedia to promote eco-friendly options.

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