Local Marketing Manager at Abbott

Hangzhou, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

PharmaceuticalIndustries

Requirements

Ability to execute promotional plans according to market strategies during promotion cycles
Capability to collaborate closely with the marketing department
Skills in training and communicating disease, product knowledge, and competitor information to sales representatives
Experience in co-visiting with sales teams to gather customer feedback and resolve product-related issues
Proficiency in maintaining and building professional relationships with KOLs (Key Opinion Leaders)
Competence in applying for and controlling regional market budgets
Ability to provide feedback on regional market and competitor situations to the central marketing department
Skill in suggesting adjustments to national strategies for regional execution
Capacity to recommend emerging KOLs to the central marketing department

Responsibilities

Execute related promotional plans according to market strategies during promotion cycles
Cooperate with the regional sales team to conduct academic activities, such as city meetings, hospital meetings, and KOL activities
Work closely with the marketing department to ensure all promotional materials align with product positioning and convey the latest product information
Train and communicate disease, product knowledge application, and competitor information to sales representatives, ensuring effective transmission to customers
Conduct co-visits with the sales team to obtain customer feedback, help resolve product-related issues, and address important problematic customers
Maintain relationships with KOLs, establishing effective and professional relationships to support brand medical and market promotion, and assist in entering medical insurance directories
Apply for and control regional market budgets
Provide feedback on regional market conditions and competitor situations to the central marketing department
Suggest adjustments to the company when national strategies require modifications for regional execution
Recommend emerging KOLs to the central marketing department for future development

Skills

Key technologies and capabilities for this role

Market StrategySales SupportKOL ManagementProduct TrainingBudget ManagementMarket FeedbackAcademic Activities

Questions & Answers

Common questions about this position

What is the base pay for the Local Marketing Manager position?

The base pay for this position is listed as N/A. In specific locations, the pay range may vary from the range posted.

Where is this position located?

The position is located in China > Hangzhou : 18 Jiao Gong Road, with additional locations not specified.

What are the main responsibilities that show required skills for this role?

Key responsibilities include executing marketing plans, cooperating with sales teams on academic activities like city meetings and KOL events, training representatives on disease and product knowledge, maintaining KOL relationships, managing regional budgets, and providing market feedback.

What is the work arrangement or travel requirement for this role?

The work shift is standard, and travel is not specified. Medical surveillance and significant work activities are not applicable.

What kind of experience makes a strong candidate for this Local Marketing Manager role?

Strong candidates will have experience in pharmaceutical marketing, collaborating with sales teams on KOL activities and academic promotions, managing regional budgets, training sales reps on product knowledge, and maintaining professional KOL relationships to support market strategies.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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