Lifecycle Marketing Manager
ColorSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, EdTechIndustries
Requirements
Candidates should possess a Bachelor’s degree in Marketing, Business, or a related field, along with a minimum of 5 years of experience in marketing operations or campaign management, specifically within a marketing automation environment. Experience with Braze and other marketing automation platforms is highly desirable, and a strong understanding of lifecycle marketing principles is expected.
Responsibilities
The Lifecycle Operations Lead will be responsible for leading the strategy and execution of marketing automation programs within Braze, ensuring they drive revenue and operational efficiency. This includes developing and optimizing workflows, managing audience segmentation, prioritizing messaging, and executing the marketing calendar in collaboration with cross-functional teams. The role also encompasses mentoring a team of technical lifecycle marketers, fostering their growth, and improving processes, as well as managing vendor relationships and championing innovative automation practices to elevate Quizlet’s campaign execution.
Skills
Marketing Automation
Braze
Audience Management
Messaging Prioritization
Campaign Management
Vendor Management
Lifecycle Marketing
Technical Marketing
Process Improvement
Mentoring
Quizlet
Develops educational tools for students and teachers
About Quizlet
Quizlet develops educational tools designed to inspire and empower students and teachers. It serves over 60 million active users each month and is recognized as one of the top education apps available on iOS and Android. Quizlet's products include various learning tools that help users study and retain information effectively. The platform offers both free and premium subscription services, allowing users to access additional features and resources. Unlike many competitors, Quizlet has a large user base and a strong presence in the education technology market, which enhances its community and resource sharing. The company's goal is to create a significant global impact in education by providing accessible and effective learning solutions.
Key Metrics
San Francisco, CaliforniaHeadquarters
2005Year Founded
$60.3MTotal Funding
SERIES_CCompany Stage
Consumer Software, EducationIndustries
501-1,000Employees