Homelight

Lifecycle Marketing Operations Associate

Philippines

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Real Estate TechnologyIndustries

Requirements

Candidates should possess 1-3 years of experience in B2B, engagement, retention, or lifecycle marketing, along with experience using ESP and CRM platforms such as Iterable, HubSpot, or SendGrid to improve activation, onboarding, and retention. They should also have experience building, testing, and scaling new campaigns for different segments and demonstrate a commitment to delivering operational excellence, along with experience with A/B and multivariate testing.

Responsibilities

The Lifecycle Marketing Operations Associate will assist with intake, project management, and build email, SMS, and push notification campaigns across our lender, agent, and consumer verticals, working directly with stakeholders to execute high-visibility campaigns. They will drive adoption and retention of our products with top loan officers and real estate agents, analyze and report on campaign performance via A/B testing, maintain lifecycle channel and attribution integrity, and monitor email preferences, unsubscribe rates, and channel health, making recommendations for improvement.

Skills

Email Campaigns

SMS Campaigns

Push Notifications

HTML Email Templates

Audience Segmentation

Journey Configuration

A/B Testing

Campaign Optimization

CRM Platforms

ESP Platforms

Homelight

Real estate platform connecting buyers and sellers

About Homelight

HomeLight is a real estate technology platform that helps simplify the buying and selling of homes by connecting clients with top-performing local real estate agents. It uses data analysis to identify successful agents based on their sales records, making it easier for clients to find reputable help. In addition to agent matching, HomeLight offers tools like a home affordability calculator and a home value calculator, as well as connections to local lenders. The company's goal is to provide a comprehensive and user-friendly experience for home buyers and sellers.

Key Metrics

Scottsdale, ArizonaHeadquarters

2012Year Founded

$290.4MTotal Funding

SERIES_DCompany Stage

Real EstateIndustries

201-500Employees

Benefits

Medical, dental, & vision benefits

Office-wide quarterly group wellness events

401k

Commuter & dependent FSA

Quarterly volunteering & community events

Choice of a Dell or Apple laptop

Mental wellbeing

PTO

Risks

Increased competition from AI-driven platforms may erode HomeLight's market share.

Integration challenges with Accept Inc. could affect operational efficiency.

Expansion of 'Buy Before You Sell' may strain resources, impacting service quality.

Differentiation

HomeLight uses AI to enhance agent-client matching, improving user experience.

The platform offers a 'Buy Before You Sell' product, expanding to 40 states.

HomeLight's acquisition of Accept Inc. strengthens its fintech capabilities.

Upsides

AI adoption in real estate boosts HomeLight's efficiency in client-agent matching.

The 'iBuying' trend complements HomeLight's services, enhancing market reach.

Big data analytics provide HomeLight with insights into market trends and behavior.

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