Lifecycle Marketing Operations Associate

Position Overview

• Location Type: [Not Specified]
• Employment Type: [Not Specified]
• Salary: [Not Specified]

HomeLight is building the future of real estate. We’re a technology platform powering innovative transactions for top agents, lenders, and their clients. We facilitate billions of dollars of residential real estate business annually. Our vision is a world where every real estate transaction is simple, certain, and satisfying.

Who You Are

We’re looking for a Lifecycle Marketing Operations Associate to join our dynamic marketing team. You’ll assist with intake, project management, and build email, SMS, and push notification campaigns across our lender, agent, and consumer verticals. You’ll execute acquisition, engagement, loyalty, & rewards programs with our top customers, working directly with stakeholders to execute high-visibility campaigns. You’re detail-oriented, skilled at building scalable campaigns, and comfortable driving cross-functional collaboration.

This position reports to the Vice President of Marketing.

What You’ll Do Here

• Work with the Marketing team to drive adoption and retention of our products with top loan officers and real estate agents.
• Build campaigns in our email platforms during U.S. business hours, including creating/updating HTML email templates, audience segments, journey configuration, and QA/final send.
• Analyze, report on, and optimize email and SMS campaigns via A/B testing.
• Maintain lifecycle channel and attribution integrity; monitor email preferences, unsubscribe rates, channel health, and attribution across transactional and marketing channels, and make recommendations for improvement.

What You’ll Bring

• 1-3+ years of experience in B2B, engagement, retention, or lifecycle marketing.
• Experience using ESP and CRM platforms (Iterable, HubSpot, SendGrid, etc.) to improve activation, onboarding, and retention.
• Experience building, testing, and scaling new campaigns for different segments.
• Experience working directly with and in support of sales, marketing, and product teams.
• Extremely high attention to detail; commitment to delivering operational excellence.
• Experience with A/B and multivariate testing.
• Strong project management and communication skills, allowing you to manage multiple projects with varying deadlines, stakeholders, and priorities.