Lifecycle Marketing Manager, Payments at GlossGenius

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, SMB SoftwareIndustries

Requirements

5+ years of progressive experience in lifecycle marketing, preferably within a high-growth B2SMB or B2C fintech/payments environment
Specific, demonstrable experience marketing financial products or payments solutions, understanding the nuance of security, trust, compliance, and variable outcomes
Expert-level proficiency in a mobile-first marketing automation platform (Iterable preferred; Braze/Customer.io/SFMC/etc. accepted), including advanced skills in dynamic content, experimentation, and complex journey orchestration
Fluency in complex analytics and data platforms (SQL is a major plus, Looker/Tableau, Amplitude/Mixpanel), with a proven ability to measure success using advanced financial metrics like GPV, GPR, and efficiency
Deep functional knowledge of cross-channel strategy (email, push, in-app, SMS)
Proven success operating at speed
Must be commutable to NYC office (default in-office 3-4 days per week, required Tuesdays and Thursdays)

Responsibilities

Design, build, and continuously optimize the end-to-end customer journey for all core payments products, including foundational flows (e.g., driving existing subscriber payments adoption) and new go-to-marketing payments feature launches (e.g., BNPL, Instant Payouts, Invoices, Memberships, and gift cards)
Design and execute rigorous A/B tests and iterative experiments focused on optimizing critical conversion metrics, such as payment processor activation rate and instant payout adoption rate
Act as the subject matter expert for marketing automation within the payments vertical, focusing on leveraging AI decisioning to create hyper-personalized, moment-based triggers (e.g., inactive processor triggers, payments verification)
Translate payments performance data (GPV, GPR, efficiency) into actionable marketing strategies; use advanced analytics to accurately size and measure program impact, accounting for variables like team size, gross monthly volume, etc
Implement effective cross-channel communication strategies (email, push, in-app, SMS) to drive adoption
Collaborate with cross-functional teams, including product marketing, sales, paid marketing, organic social, and more to create and execute campaigns that achieve business objectives and deliver measurable results
Collaborate closely with lifecycle teammates to determine highest-priority messaging for users to optimize business outcomes across competing priorities
Provide regular reporting and insights to key stakeholders on program performance

Skills

Key technologies and capabilities for this role

Lifecycle MarketingCustomer JourneyA/B TestingTriggered FlowsCampaign ExperimentsPaymentsFintechData-Driven MarketingGPVGPRBNPLInstant PayoutsInvoicesMembershipsGift Cards

Questions & Answers

Common questions about this position

Is this role remote or does it require office attendance?

The role requires you to be commutable to the NYC office, with a default of being in-office 3-4 days per week and required attendance on Tuesdays and Thursdays.

What key skills are required for the Lifecycle Marketing Manager role?

The role requires deep fintech experience, technical marketing expertise, proficiency in designing data-driven triggered flows and A/B tests, advanced analytics for payments metrics like GPV and GPR, and marketing automation skills including AI decisioning.

What is the salary or compensation for this position?

This information is not specified in the job description.

What does the team collaboration look like in this role?

You will collaborate with cross-functional teams including product marketing, sales, paid marketing, organic social, and lifecycle teammates to create and execute campaigns that achieve business objectives.

What makes a strong candidate for this Lifecycle Marketing Manager position?

A strong candidate has deep fintech experience, technical marketing skills for building complex triggered flows and A/B tests, expertise in payments metrics like GPV and GPR, and the ability to collaborate cross-functionally while leveraging AI for personalized marketing.

GlossGenius

Business management solutions for beauty professionals

About GlossGenius

GlossGenius provides business management solutions specifically designed for beauty and wellness professionals, including salon owners, spa operators, and independent beauty experts. The platform offers tools for automated appointment scheduling, payment processing, client management, and marketing, which help streamline daily operations and improve client experiences. For example, clients can easily book appointments online, reducing the administrative workload for business owners. GlossGenius operates on a subscription model, allowing users to access its services for a monthly fee, while also offering a unique feature that provides loans to eligible businesses based on their sales and payment history. With over 70,000 salon and spa businesses served, GlossGenius aims to empower its users to enhance their income and achieve their business goals.

New York City, New YorkHeadquarters

2016Year Founded

$102MTotal Funding

SERIES_CCompany Stage

Fintech, Consumer GoodsIndustries

201-500Employees

Benefits

Flexible Paid Time Off

Health Insurance

Dental Insurance

Fertility Treatment Support

Generous, fully-paid parental leave policy

401(k) Retirement Plan

Professional Development Budget

Pre-tax commuter benefits

Dependent Care FSA

Home Office Stipend

Risks

Emerging startups with similar solutions could dilute GlossGenius's market share.

Economic downturns may challenge the subscription-based model, reducing spending by professionals.

Data privacy concerns may arise as more clients and businesses use the platform.

Differentiation

GlossGenius offers a comprehensive business management platform for beauty and wellness professionals.

The platform integrates appointment scheduling, payment processing, and marketing automation in one solution.

GlossGenius provides a unique capital feature, offering loans based on sales volume and payment history.

Upsides

Increased demand for contactless payment solutions boosts GlossGenius's seamless payment processing feature.

The rise of personalized marketing drives demand for GlossGenius's automated client interaction tools.

Hybrid work models increase the need for flexible scheduling, aligning with GlossGenius's offerings.

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