In-app at ID.me

Mountain View, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital Identity, Government, HealthcareIndustries

Requirements

Strategic marketing experience
Experience designing and scaling lifecycle programs
Analytical skills
Creative intuition
Experience with AI-powered marketing automation
Project management skills
CRM roadmap development
Experience with segmentation and personalization

Responsibilities

Own full lifecycle strategy across onboarding, activation, engagement, and retention
Define journeys, segmentation, and messaging cadence across triggered and automated campaigns
Develop CRM roadmaps aligned with business goals and growth priorities
Project-manage campaign development from concept through launch, analysis, and optimization
Leverage first-party data, behavioral insights, and predictive models to design personalized member experiences

Skills

Key technologies and capabilities for this role

Lifecycle MarketingEmail MarketingPush NotificationsIn-app MessagingMarketing AutomationCustomer SegmentationDigital MarketingIdentity VerificationCRMA/B Testing

Questions & Answers

Common questions about this position

Is this role remote or in-office?

The position is in-office in Mountain View, CA.

What is the salary range for this position?

This information is not specified in the job description.

What skills are required for the Lifecycle Marketing Manager role?

The role requires strategic thinking, creativity, execution skills, analytical rigor, and the ability to uncover insights, refine targeting and messaging, and deliver high-performing campaigns.

What is the company culture like at ID.me?

ID.me focuses on building the identity layer of the internet with marketing at the center, emphasizing mission belief, product trust, growth momentum, and creating an iconic brand through resonant campaigns.

What makes a strong candidate for this Lifecycle Marketing Manager position?

A strong candidate thrives at the intersection of data, experimentation, and storytelling, with the ability to design and scale lifecycle programs across email, push, and in-app channels to drive onboarding, activation, engagement, and retention.

ID.me

Digital identity verification for secure access

About ID.me

ID.me provides a platform for digital identity verification, allowing individuals to prove and share their identity online. Users create a verified digital identity that can be used to access various services and discounts from partner companies. This process helps businesses ensure that only eligible individuals receive specific offers, which reduces fraud and enhances security. ID.me primarily serves military personnel, first responders, students, teachers, nurses, medical professionals, and government employees, making it particularly valuable in sectors like e-commerce, healthcare, government services, and education. Unlike its competitors, ID.me focuses on building trust between businesses and customers by offering a streamlined verification process that complies with regulatory requirements. The company's goal is to simplify identity verification while providing secure access to services and discounts.

McLean, VirginiaHeadquarters

2010Year Founded

$279.5MTotal Funding

SERIES_DCompany Stage

Government & Public Sector, Cybersecurity, HealthcareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

401(k) Company Match

401(k) Retirement Plan

Parental Leave

Employee Assistance Program

Pet Insurance

Travel Assistance Program

Wellbeing and Childcare Discounts

Referral Bonus

Learning and Development Benefit

Risks

Increased competition from new digital identity startups threatens ID.me's market share.

Privacy concerns and regulatory scrutiny could impact ID.me's data handling practices.

Technical challenges in scaling video chat services may lead to customer dissatisfaction.

Differentiation

ID.me is the only provider offering video chat for identity verification.

The company serves diverse sectors, including government, retail, and healthcare.

ID.me's platform is NIST 800-63-3 IAL2/AAL2 conformant, ensuring high security standards.

Upsides

ID.me's valuation increased to $1.8 billion, showing strong investor confidence.

Partnerships with government agencies enhance ID.me's credibility and market reach.

The growing demand for digital identity verification boosts ID.me's market potential.

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