Lifecycle Marketing Manager at Thesis

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthtech, Consumer Goods, NootropicsIndustries

Requirements

4+ years experience managing lifecycle in a high growth environment
Demonstrated track record of success in lifecycle marketing roles, preferably in e-commerce and/or subscription-based industries
Deep understanding and hands-on experience with CRM and lifecycle platforms, including Klaviyo, Attentive, Braze, and others
Proficiency in data analysis tools and techniques
Strong cross functional leadership and communication skills, with the ability to collaborate effectively across teams
Experience working with subscription-based business models and managing customer lifecycle journeys
Knowledge of Looker, Tableau, or similar data visualization tools is a plus
Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities
Strong proficiency in data management and reporting, ideally including SQL, ETL, and data transformation techniques
Deep familiarity and expertise with marketing software

Responsibilities

Oversee the implementation and rigorous optimization of lifecycle marketing strategies using CRM and lifecycle platforms
Use deep familiarity and expertise with marketing software to drive subscription and recurring revenue-based marketing initiatives
Collaborate with the technical teams to ensure seamless integration and operation of marketing automation tools
Develop and execute email, SMS, and push notification campaigns
Direct end-to-end customer experience initiatives to enhance customer satisfaction and loyalty
Analyze key metrics such as lifetime value (LTV), reorder rates, upgrade rates, cancellation rates, and churn to drive actionable insights and optimize marketing strategies
Conduct cohort analysis to identify trends and patterns in customer behavior and engagement
Demonstrate a creative and technical aptitude to innovate marketing strategies and campaigns
Lead the development and execution of strategic lifecycle marketing initiatives, leveraging expertise in CRM and lifecycle platforms to deliver personalized and impactful experiences
Work cross-functionally with teams across the organization to oversee the end-to-end customer experience, from acquisition to retention, utilizing data-driven insights to optimize campaigns and drive business growth

Skills

Key technologies and capabilities for this role

CRMLifecycle MarketingMarketing AutomationData ManagementCustomer RetentionSubscription MarketingRecurring RevenueMarketing SoftwareData-Driven InsightsCampaign Optimization

Questions & Answers

Common questions about this position

What experience is required for the Lifecycle Marketing Manager role?

Candidates need 4+ years of experience managing lifecycle marketing in a high growth environment and a demonstrated track record of success in lifecycle marketing roles, preferably in e-commerce and/or subscription-based industries.

What technical skills are needed for this position?

The role requires deep familiarity and expertise with CRM and lifecycle platforms, strong proficiency in data management and reporting including SQL, ETL, and data transformation techniques, and experience with marketing software.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of company culture can I expect at Thesis?

Thesis emphasizes being part of a movement involving immense self-growth and an ambitious mission to pioneer the nootropics industry, with a focus on sharing enhanced cognitive function worldwide.

Thesis

Personalized nootropic supplements for cognitive enhancement

About Thesis

Thesis specializes in creating personalized nootropic supplements aimed at enhancing cognitive functions like memory, creativity, and motivation. Their products work by offering custom blends tailored to individual goals and lifestyles, which users can discover through an online quiz. After taking the quiz, customers receive a starter kit with four different nootropic blends to sample over a month, allowing them to find the blend that best suits their needs. Additionally, users have the option to consult with wellness coaches and nootropic experts to further refine their choices. Thesis stands out from competitors by focusing on high-quality, rigorously tested ingredients sourced from the USA, including functional mushrooms and choline sources. The company's goal is to help health-conscious individuals, such as students, professionals, and athletes, optimize their brain performance through effective and safe cognitive enhancement.

New York City, New YorkHeadquarters

2017Year Founded

$13.3MTotal Funding

SERIES_ACompany Stage

Healthcare, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Flexible Work Hours

Unlimited Paid Time Off

Hybrid Work Options

Wellness Program

Company Equity

Professional Development Budget

Risks

Increased competition from established brands could dilute Thesis's market share.

Potential regulatory scrutiny may lead to higher operational costs for Thesis.

Supply chain disruptions could affect the availability of key ingredients for Thesis.

Differentiation

Thesis offers personalized nootropic supplements tailored to individual brain chemistry.

The company uses high-quality, USA-sourced ingredients like functional mushrooms and choline.

Thesis provides wellness coaching to optimize cognitive enhancement for each customer.

Upsides

Growing interest in personalized health solutions boosts demand for Thesis's products.

The global nootropics market is projected to grow at a 12.5% CAGR until 2030.

Subscription-based models in health and wellness are seeing increased consumer adoption.

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