Lifecycle Marketing Manager at Shippo

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Shipping, LogisticsIndustries

Requirements

5+ years of experience in lifecycle, email, or growth marketing, preferably in an eCommerce / B2C or high-volume B2B environment
Deep, hands-on expertise with a marketing automation platform is required; proficiency with Marketo is strongly preferred
Proven email production skills (HTML/CSS fundamentals, accessibility, image optimization) and rigorous QA
Proven track record of developing data-driven lifecycle strategies that have a measurable impact on business goals
Strong analytical skills and a hypothesis-driven approach to optimization and experimentation (A/B testing)
Experience managing transactional email systems (e.g., Mandrill, SendGrid) is a plus
Excellent project management and cross-functional collaboration skills
Exceptional written communication skills and a keen eye for detail
A customer-centric mindset with a passion for creating a seamless user experience

Responsibilities

Define and execute Shippo’s lifecycle marketing strategy to drive key business outcomes like user activation, product adoption, and customer retention
Own the end-to-end development of email marketing programs, from strategic planning and campaign builds to deployment and analysis
Partner with Product, Engineering, and Support to manage and deploy critical operational communications, including product updates, service notifications, and emergency alerts
Design, build, and optimize automated nurture campaigns in Marketo that guide new users to their "aha!" moment and convert them into active customers
Develop targeted campaigns to increase product usage, prevent churn, and successfully upsell new features or plans to existing customer base
Manage and segment customer database to ensure communications are highly personalized, relevant, and timely
Partner with Design/Content to produce on-brand, accessible, mobile-first templates; own QA across major clients (e.g., Apple Mail, Outlook, Gmail)
Own and report on key lifecycle marketing metrics, including email performance and business impact (user activation rates, feature adoption, and churn reduction)
Establish a rigorous A/B testing framework to continuously experiment and improve campaign performance
Analyze results to deliver actionable insights and recommendations for optimizing the entire customer journey
Own the email/lifecycle governance (send priorities, frequency caps), deliverability health (domain authentication, reputation monitoring, list hygiene, bounce/unsubscribe management, and inbox placement) and compliance (CAN-SPAM, CASL, GDPR/UK-GDPR, and CCPA/CPRA)

Skills

Key technologies and capabilities for this role

MarketoMandrillLifecycle MarketingEmail CampaignsNurture CampaignsCustomer RetentionMarketing AutomationCampaign Analysis

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a full-time remote position.

What marketing tools will I be using in this role?

You will primarily use Marketo for marketing campaigns and Mandrill for transactional communications.

What are the main responsibilities of the Lifecycle Marketing Manager?

The role involves defining and executing lifecycle marketing strategy, owning email marketing programs, developing nurture campaigns, managing customer database segmentation, partnering with other teams, and optimizing performance through A/B testing and metrics analysis.

What is Shippo's mission and focus?

Shippo is the shipping layer of the internet, aiming to make merchants successful through world-class shipping solutions that connect e-commerce businesses to carriers worldwide via one API and dashboard.

What makes a strong candidate for this role?

A strong candidate should have hands-on experience in lifecycle marketing, email campaign strategy and execution, proficiency with tools like Marketo and Mandrill, skills in A/B testing and performance analysis, and the ability to partner cross-functionally with Product, Engineering, Support, and Design teams.

Shippo

Shipping solution for ecommerce businesses

About Shippo

Shippo provides a shipping solution for ecommerce businesses, marketplaces, and platforms by connecting them to multiple shipping carriers through a single API and dashboard. Users can compare shipping rates, print labels, automate international documents, track shipments, and manage returns all in one place. This integration allows clients to streamline their shipping processes efficiently. Unlike many competitors, Shippo focuses on offering a comprehensive service that works seamlessly with existing ecommerce platforms, making it easier for businesses to handle their logistics. The goal of Shippo is to enhance the shipping experience for its customers, ensuring their success by solving key operational challenges in the ecommerce logistics market.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$150.1MTotal Funding

LATE_VCCompany Stage

Automotive & Transportation, Consumer SoftwareIndustries

201-500Employees

Benefits

Medical, dental, & vision

Take-as-much-as-you-need vacation policy

Flexible work hours

Two week-long company wide shutdowns during summer/winter

3 volunteer days off (VTOs)

WFH stipend

Charity donation match up to $100

Professional & career growth

Individual learning stipend

Personal and focused growth

Company off-sites throughout the year

Risks

Increased competition from platforms like Square and Wix could reduce Shippo's market share.

Partnership with Cover Genius may expose Shippo to insurance claims and liabilities.

New tool launches may strain Shippo's resources if not managed efficiently.

Differentiation

Shippo offers a multi-carrier shipping API connecting with over 40 global carriers.

The platform provides comprehensive shipping solutions, including label creation and package tracking.

Shippo's integration with platforms like Wix enhances its accessibility and user experience.

Upsides

Shippo's Addresses API improves address validation, reducing undeliverable packages.

Partnership with Cover Genius offers comprehensive insurance solutions for eCommerce merchants.

Dynamic pricing models optimize revenue and offer competitive rates to customers.

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