Lifecycle Marketing Manager at Petvisor

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, VeterinaryIndustries

Requirements

3 to 5 years of experience in lifecycle, retention, or growth marketing in a SaaS or subscription business with multiple products
Deep understanding of audience segmentation and targeting, including how to tailor journeys, messages, and triggers for different user cohorts
Strong grasp of email marketing operations: deliverability issues, list hygiene, sender reputation, opt-in/opt-out best practices
Hands-on experience with lifecycle marketing platforms (e.g. Iterable, Braze, HubSpot, Salesforce Marketing Cloud, Customer.io, ChurnZero)
Comfortable with data: A/B testing, funnel & cohort analyses, dashboards, identifying friction points, and reporting outcomes
Strong communicator, project manager, and collaborator—able to align stakeholders, set priorities, and deliver under changing conditions

Responsibilities

Develop and lead the full lifecycle marketing strategy, from onboarding through retention, upsell, and win-back
Design end-to-end customer journeys with segmentation, behavioral triggers, and event-based personalization
Embed lifecycle touchpoints into the PetDesk experience via in-app messaging and chat, in addition to email
Ensure email deliverability, sender reputation, authentication (SPF, DKIM, DMARC), and compliance with CAN-SPAM, GDPR, etc
Implement A/B tests, cohort analysis, funnel optimization, and performance dashboards to surface friction and opportunities
Collaborate cross-functionally with Product, CX/Customer Success, Marketing Ops, and Analytics to deliver measurable improvements in engagement, retention, and pipeline
Bring ideas to push the lifecycle craft forward—whether by refining messaging, improving content, testing new triggers, or improving the data & integrations behind the scenes

Skills

Lifecycle Marketing

Retention Marketing

Growth Marketing

Email Marketing

In-App Messaging

Chat Messaging

Customer Segmentation

Behavioral Triggers

Event-Based Personalization

A/B Testing

Cohort Analysis

Funnel Optimization

Email Deliverability

SPF

DKIM

DMARC

CAN-SPAM

GDPR

Petvisor

Mobile technologies for pet care professionals

About Petvisor

Petvisor operates in the pet care industry by providing mobile technologies designed for pet care professionals, particularly veterinarians. Their products enable veterinarians and pet service providers to engage with pet parents more effectively, streamline their operations, and grow their businesses. Petvisor's mobile-enabled tools allow pet parents to conveniently access services through their devices, enhancing their overall experience. Unlike many competitors, Petvisor is a parent company to several tech firms, allowing it to diversify its offerings and tap into various segments of the pet care market. The company's goal is to improve the lives of pet parents, their pets, and the professionals who care for them, while generating revenue through the technology it provides to pet care professionals.

Orlando , FloridaHeadquarters

2021Year Founded

$97.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, Healthcare, Consumer GoodsIndustries

51-200Employees

Risks

Emerging pet care tech startups threaten Petvisor's market share with innovative solutions.

Rapid tech advancements require Petvisor to update offerings, straining resources and profitability.

Data privacy concerns in pet care may lead to regulatory scrutiny affecting Petvisor.

Differentiation

Petvisor offers mobile-enabled technologies enhancing service delivery for veterinarians and pet parents.

The company diversifies by owning tech companies serving veterinary health and pet services.

Petvisor's tools streamline operations and engage customers, boosting pet care professionals' efficiency.

Upsides

Petvisor secured $100 million investment, enhancing innovation and market leadership.

Increased demand for telemedicine boosts Petvisor's mobile solutions for remote pet consultations.

Pet humanization trend drives demand for premium pet care services, benefiting Petvisor.

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