Lifecycle Marketing Manager at Petvisor

United States

Petvisor Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, VeterinaryIndustries

Requirements

  • 3 to 5 years of experience in lifecycle, retention, or growth marketing in a SaaS or subscription business with multiple products
  • Deep understanding of audience segmentation and targeting, including how to tailor journeys, messages, and triggers for different user cohorts
  • Strong grasp of email marketing operations: deliverability issues, list hygiene, sender reputation, opt-in/opt-out best practices
  • Hands-on experience with lifecycle marketing platforms (e.g. Iterable, Braze, HubSpot, Salesforce Marketing Cloud, Customer.io, ChurnZero)
  • Comfortable with data: A/B testing, funnel & cohort analyses, dashboards, identifying friction points, and reporting outcomes
  • Strong communicator, project manager, and collaborator—able to align stakeholders, set priorities, and deliver under changing conditions

Responsibilities

  • Develop and lead the full lifecycle marketing strategy, from onboarding through retention, upsell, and win-back
  • Design end-to-end customer journeys with segmentation, behavioral triggers, and event-based personalization
  • Embed lifecycle touchpoints into the PetDesk experience via in-app messaging and chat, in addition to email
  • Ensure email deliverability, sender reputation, authentication (SPF, DKIM, DMARC), and compliance with CAN-SPAM, GDPR, etc
  • Implement A/B tests, cohort analysis, funnel optimization, and performance dashboards to surface friction and opportunities
  • Collaborate cross-functionally with Product, CX/Customer Success, Marketing Ops, and Analytics to deliver measurable improvements in engagement, retention, and pipeline
  • Bring ideas to push the lifecycle craft forward—whether by refining messaging, improving content, testing new triggers, or improving the data & integrations behind the scenes

Skills

Key technologies and capabilities for this role

Lifecycle MarketingRetention MarketingGrowth MarketingEmail MarketingIn-App MessagingChat MessagingCustomer SegmentationBehavioral TriggersEvent-Based PersonalizationA/B TestingCohort AnalysisFunnel OptimizationEmail DeliverabilitySPFDKIMDMARCCAN-SPAMGDPR

Questions & Answers

Common questions about this position

What benefits are offered for this role?

Benefits include medical coverage for employees and dependents (80-90% covered by employer), employer HSA contribution with HDHP, 401(k) match up to 3.5%, dependent care FSA, dental & vision coverage, basic life and AD&D insurance, short and long term disability, flexible time off & 12 paid annual holidays, paid parental leave, pawternity leave, financial pet adoption support, subsidized pet insurance, and a $250 annual learning stipend.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What experience and skills are required for the Lifecycle Marketing Manager role?

Candidates need 3 to 5 years of experience in lifecycle, retention, or growth marketing in a SaaS or subscription business, deep understanding of audience segmentation and targeting, strong grasp of email marketing operations including deliverability and compliance, hands-on experience with lifecycle marketing platforms like Iterable or Braze, and comfort with data analysis such as A/B testing and cohort analyses.

What is the team structure or collaboration like for this role?

You'll work closely with Product, Customer Success, Marketing Ops, and Analytics teams to ensure deliverability, messaging, and measurable improvements in engagement and retention.

What makes a strong candidate for this Lifecycle Marketing Manager position?

A strong candidate has 3-5 years in lifecycle marketing for SaaS, expertise in segmentation, email operations, lifecycle platforms, and data analysis, plus strong communication and collaboration skills to align stakeholders and deliver under changing conditions.

Petvisor

Mobile technologies for pet care professionals

About Petvisor

Petvisor operates in the pet care industry by providing mobile technologies designed for pet care professionals, particularly veterinarians. Their products enable veterinarians and pet service providers to engage with pet parents more effectively, streamline their operations, and grow their businesses. Petvisor's mobile-enabled tools allow pet parents to conveniently access services through their devices, enhancing their overall experience. Unlike many competitors, Petvisor is a parent company to several tech firms, allowing it to diversify its offerings and tap into various segments of the pet care market. The company's goal is to improve the lives of pet parents, their pets, and the professionals who care for them, while generating revenue through the technology it provides to pet care professionals.

Orlando , FloridaHeadquarters
2021Year Founded
$97.3MTotal Funding
LATE_VCCompany Stage
Consumer Software, Healthcare, Consumer GoodsIndustries
51-200Employees

Risks

Emerging pet care tech startups threaten Petvisor's market share with innovative solutions.
Rapid tech advancements require Petvisor to update offerings, straining resources and profitability.
Data privacy concerns in pet care may lead to regulatory scrutiny affecting Petvisor.

Differentiation

Petvisor offers mobile-enabled technologies enhancing service delivery for veterinarians and pet parents.
The company diversifies by owning tech companies serving veterinary health and pet services.
Petvisor's tools streamline operations and engage customers, boosting pet care professionals' efficiency.

Upsides

Petvisor secured $100 million investment, enhancing innovation and market leadership.
Increased demand for telemedicine boosts Petvisor's mobile solutions for remote pet consultations.
Pet humanization trend drives demand for premium pet care services, benefiting Petvisor.

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