Lifecycle Marketing Manager at Age Bold

Los Angeles, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

~3-5 years of experience in email marketing, CRM / lifecycle roles, or equivalent
Experience working with a CRM or marketing automation platform (Iterable, Braze etc.)
Strong writing skills
Some familiarity with email design or templates (HTML/CSS skills are a +)
Analytical mindset: comfortable with metrics, dashboards, and deriving insights
Experience in A/B testing and iterative optimization
Good project management: ability to handle multiple campaigns, deadlines, and stakeholders
Detail-oriented and quality-driven

Responsibilities

Execute lifecycle campaign strategies across enrollment, onboarding, retention, and re-engagement
Build, maintain, and optimize automated workflows
Segment our member base using behavior, engagement, demographics, and predictive signals
Write engaging, member-centered copy that inspires action while staying true to Bold’s voice and brand guidelines
Create email design and templates (HTML/CSS knowledge a plus) within our CRM system
Run A/B tests and iterate based on learnings
Monitor, analyze, and report on email KPIs
Ensure list hygiene, suppression, bounce handling, and deliverability best practices
Work cross-functionally with design, content, product, analytics, CRM, and growth teams
Maintain campaign calendars, documentation, and stakeholder communication

Skills

Iterable

CRM

SMS

Segmentation

Automation

A/B Testing

HTML

CSS

Copywriting

Analytics

Deliverability

Age Bold

Personalized online workout programs for seniors

About Age Bold

Bold provides personalized online workout programs specifically designed for older adults to improve balance, build strength, and reduce pain. These programs are based on scientific research and have been shown to decrease the risk of falls by 46%, addressing a major concern for seniors, as one in three adults over 65 experiences a fall each year. Bold primarily targets individuals aged 65 and older, partnering with health insurance providers to offer these programs at no cost to eligible participants, making them widely accessible. Unlike many competitors, Bold's business model focuses on collaboration with health plans, which helps reduce healthcare costs associated with falls while ensuring a steady user base. The goal of Bold is to enhance the physical health and well-being of older adults, ultimately helping them lead safer and more active lives.

Los Angeles, CaliforniaHeadquarters

2019Year Founded

$26.3MTotal Funding

SERIES_ACompany Stage

HealthcareIndustries

11-50Employees

Benefits

Stock Options

Risks

Increased competition from established platforms like SilverSneakers and Renew Active.

Potential challenges in maintaining user engagement due to technological barriers.

Reliance on health insurance partnerships poses revenue risks if agreements change.

Differentiation

Bold offers personalized, science-backed exercise programs for older adults.

The platform reduces fall risk by 46%, a significant health benefit for seniors.

Bold partners with health plans to provide free access to eligible participants.

Upsides

Bold raised $17M in Series A funding to expand its Medicare partnerships.

The platform covers over 10 million Medicare members, enhancing its market reach.

Growing demand for senior-focused digital health solutions supports Bold's expansion.

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