Lifecycle Marketing Manager at DataCamp

Portugal

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, Technology, Data & AIIndustries

Requirements

Bachelor’s Degree in Business, Marketing, STEM or related field
2-3 years related work experience
Experience with Customer.io or other email systems (Iterable, SFMC, Braze) and managing multichannel CRM campaigns
Working understanding of HTML + Liquid
Strong attention to detail with a commitment to flawless execution
SQL knowledge with the ability to independently pull data and generate reports
Data-driven and analytical
Strong project management - highly organized and able to efficiently coordinate multiple projects and contributors
Self starter with a strong sense of ownership and accountability

Responsibilities

Ensure flawless campaign production with rigorous QA across builds, rendering, links, and tracking to maintain the highest quality standards
Personalize at scale: use behavioral and lifecycle signals to deliver dynamic content, branching logic, and targeted eligibility rules
Plan & ship lifecycle campaigns across email, mobile push, in-app, and browser notifications for Free registered, B2C, B2B, and Academic subscribers
Support the experimentation roadmap for CRM channels: build a hypothesis backlog, design A/B/n and holdout tests, document results, and translate insights into roadmap decisions
Manage the comms calendar for weekly email newsletters and cross-channel communications; manage timing and frequency to minimize overlap and maximize impact
Design and improve automated journeys in partnership with senior team members across onboarding, activation, habit formation (e.g., streaks), re-engagement/win-back, cross-sell/upsell, and renewal/churn prevention
Safeguard deliverability & compliance: maintain list hygiene and monitoring; follow GDPR, CCPA, CAN-SPAM, and PECR
Leverage automation & AI: prototype low-code automations (e.g., n8n or Make.com); use modern AI tools responsibly to accelerate copy ideation, variant generation, and analysis while upholding brand and privacy standards
Collaborate cross-functionally with Product, Product Marketing, Data/Analytics, Content, Brand/Design, Paid, and Sales/CS (B2B) to align audiences, messaging, and measurement

Skills

Key technologies and capabilities for this role

Lifecycle MarketingEmail MarketingMobile PushWeb PushIn-App NotificationsCampaign ManagementA/B TestingQAMarketing AutomationData-Driven Marketing

Questions & Answers

Common questions about this position

What is the work arrangement or location policy for this role?

This information is not specified in the job description.

What salary or compensation is offered for the Lifecycle Marketing Manager position?

This information is not specified in the job description.

What skills and experience are required for this role?

The role requires hands-on experience with multi-channel communications including email, mobile push, web push, and in-app notifications, along with skills in personalization at scale using behavioral signals, A/B testing, campaign production with QA, and managing comms calendars. Familiarity with automation, AI prototyping, and compliance standards like GDPR and CAN-SPAM is also needed.

What is the company culture like at DataCamp?

DataCamp values data-driven decision-making, action, transparency, ownership, and customer focus. They seek adaptable individuals who thrive in a fast-paced, high-performing environment, embrace change, take initiative, and collaborate as team players.

What makes a strong candidate for this Lifecycle Marketing Manager role?

Strong candidates love turning insights into shipping programs across email, mobile push, web push, and in-app notifications, embody DataCamp's core values, and excel in a fast-paced environment with ownership of execution.

DataCamp

Online platform for data science education

About DataCamp

DataCamp is an online learning platform focused on teaching data science skills to individuals and businesses. It offers a variety of courses and learning paths that cover topics such as data analysis, machine learning, and statistics, using popular tools like R, Python, and SQL. Users can learn at their own pace through video tutorials and coding challenges, which are accessible from any web browser. For businesses, DataCamp provides customized plans to help employees improve their data skills, addressing the increasing need for data literacy in the workforce. The platform operates on a subscription model, allowing users to start learning for free but requiring a paid subscription for full access to all courses and features. DataCamp stands out from competitors by specifically targeting the data science niche and offering a comprehensive suite of resources tailored to both individual learners and organizations.

New York City, New YorkHeadquarters

2013Year Founded

$30.3MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, EducationIndustries

1,001-5,000Employees

Benefits

Competitive salary

Stock options

Generous healthcare benefits

Fully paid parental leave

Personal development budget

Personal office equipment budget

International company trips and trainings

Free lunch and healthy snacks

Risks

Competition from AI models like Mistral's Codestral Mamba may divert potential users.

Partnership with Alteryx could lead to conflicts of interest or dependencies.

DISH Network lawsuit poses financial and reputational risks for DataCamp.

Differentiation

DataCamp offers interactive, expert-led courses in data science and AI.

The platform provides tailored business solutions for scalable employee training.

DataCamp's partnerships enhance its course offerings and social impact.

Upsides

Growing demand for data literacy boosts DataCamp's business and individual user base.

Partnerships with Alteryx and Women in Data expand DataCamp's reach and influence.

New AI models present opportunities for specialized course development.

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