Senior Lifecycle Marketing Manager
Modern HealthSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Mental Healthcare, Health TechIndustries
Requirements
The Lifecycle Marketing Lead, D2C should possess deep experience in D2C growth and retention, a strong testing mindset, and a passion for improving lives through mental healthcare. Senior-level lifecycle marketing experience is required, along with the ability to develop and execute multi-channel marketing strategies including email, SMS, push, in-app, and direct mail.
Responsibilities
This role involves owning and optimizing the end-to-end journey for Spring Health’s direct-to-consumer (D2C) members, designing and executing lifecycle marketing strategies to drive engagement, appointment bookings, and long-term health outcomes. The individual will also build personalized, automated lifecycle journeys, partner cross-functionally with various teams, and ultimately deliver measurable value to the company.
Skills
D2C growth
retention marketing
multi-channel marketing
email
SMS
push notifications
in-app messaging
direct mail
lifecycle marketing strategies
data-driven decision making
cross-functional collaboration
automated personalized journeys
Spring Health
Personalized mental health solutions for employers
About Spring Health
Spring Health offers personalized mental health solutions to employers and health plans, focusing on enhancing employee well-being. Their Precision Mental Healthcare system tailors support to individuals, providing options like digital resources, therapy, and medication. Users receive a customized care plan after a brief assessment, allowing them to schedule appointments and access wellness exercises easily. The goal is to improve workplace mental health by providing effective and accessible resources.
Key Metrics
New York City, NoneHeadquarters
2016Year Founded
$452.3MTotal Funding
SERIES_ECompany Stage
HealthcareIndustries
1,001-5,000Employees