Lifecycle Marketing Manager (Remote)
Rula$130,000 - $145,300/year
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Mental Healthcare, Health TechIndustries
Position Overview
- Location Type: Remote
- Employment Type: Full-time
- Salary: Not specified (Details to be provided during the application process)
Spring Health is revolutionizing mental healthcare by removing barriers to access. We partner with over 450 companies, providing care for 10 million people, including Microsoft, Target, and Delta Airlines. We've achieved a net positive ROI for employers and are the only company in our category with external validation of cost savings. With recent Series E funding, our valuation has reached $3.3 billion. We're looking for a growth-minded Lifecycle Marketing Lead, D2C to own and optimize the end-to-end journey for our direct-to-consumer (D2C) Spring members.
Requirements
- Deep experience in D2C growth and retention marketing.
- Strong testing mindset and data-driven decision-making skills.
- Passion for improving lives through mental healthcare.
- Experience with lifecycle marketing strategies (email, SMS, push, in-app, direct mail).
- Ability to partner effectively with cross-functional teams (D2C Product, Engineering, Data, Design).
- Senior-level marketing experience.
Responsibilities
- Own and Optimize the D2C Member Lifecycle:
- Design, execute, and optimize multi-channel marketing strategies (email, SMS, push, in-app, direct mail) to move D2C members through the funnel – from sign-up and onboarding through to ongoing care and health outcomes.
- Build personalized, automated lifecycle journeys to reduce drop-off, drive follow-up actions, and increase the rate of engagement.
- Partner Cross-Functionally: Collaborate with D2C Product, Engineering, Data, and Design teams to build high-impact, scalable programs.
- Drive Engagement and Outcomes: Focus on strategies that deepen member engagement and deliver measurable value.
Application Instructions
- To apply, please submit your resume and a cover letter outlining your relevant experience and passion for this role.
Company Information
- Mission: To eliminate every barrier to mental health.
- Overview: Spring Health is transforming mental healthcare through innovative solutions that remove barriers, meet the needs of diverse populations, and deliver measurable impact for our customers. We partner with payers, providers, and employers to improve mental health outcomes at scale.
- Partners: Over 450 companies, including Microsoft, Target, and Delta Airlines.
- Investors: Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and more.
- Valuation: $3.3 billion
Skills
D2C growth
retention marketing
multi-channel marketing
email
SMS
push notifications
in-app messaging
direct mail
lifecycle marketing strategies
data-driven decision making
cross-functional collaboration
automated personalized journeys
Spring Health
Personalized mental health solutions for employers
About Spring Health
Spring Health offers personalized mental health solutions to employers and health plans, focusing on enhancing employee well-being. Their Precision Mental Healthcare system tailors support to individuals, providing options like digital resources, therapy, and medication. Users receive a customized care plan after a brief assessment, allowing them to schedule appointments and access wellness exercises easily. The goal is to improve workplace mental health by providing effective and accessible resources.
New York City, NoneHeadquarters
2016Year Founded
$452.3MTotal Funding
SERIES_ECompany Stage
HealthcareIndustries
1,001-5,000Employees