Lifecycle Marketing Manager
Boulevard- Full Time
- Senior (5 to 8 years)
Candidates should possess 4-5+ years of experience in lifecycle, customer, retention, or CRM marketing within a SaaS subscription company, along with a proven track record of developing and executing successful lifecycle marketing programs in a Product-Led Growth (PLG) funnel. They should also demonstrate an understanding of SaaS metrics, user/customer lifecycle stages, and subscription business models.
As the Lifecycle / Customer Marketing Manager, you will own the strategy and execution of customer marketing initiatives, focusing on optimizing the customer journey from acquisition through retention. You will develop and implement a comprehensive lifecycle marketing strategy, address customer segmentation and personalization, create multi-channel onboarding programs, design and execute marketing campaigns, utilize analytics tools to monitor performance, and collaborate with cross-functional teams to drive business growth and customer loyalty.
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