Lifecycle / Customer Marketing Manager

Position Overview

• Location Type: Not specified
• Job Type: Not specified
• Salary: Not specified

Beautiful.ai is seeking a Lifecycle (or Customer) Marketing Manager to own the strategy and execution of customer marketing initiatives. The goal is to optimize the customer journey from acquisition through retention, enhancing new customer conversion, driving adoption, reducing churn, and increasing customer lifetime value. This role reports to the Head of Product Marketing and collaborates with cross-functional teams.

About Beautiful.ai

Beautiful.ai aims to make presentation creation easy and beautiful. The company offers fast, foolproof tools for visual storytelling. The team is globally distributed and remote, with a San Francisco-based office. They emphasize data-driven decision making and an outcomes-focused mindset. Beautiful.ai serves thousands of customers, from startups to Fortune 500 corporations, and has raised capital from prominent investors.

Responsibilities

Customer Lifecycle Marketing Strategy:

• Review, audit, and optimize the current customer/user journey and touchpoints, including email sequences.
• Help define customer segmentation and personalization strategies for relevant messaging and content.
• Develop and implement a comprehensive lifecycle marketing strategy for each stage of the customer journey.
• Set clear objectives and KPIs aligned with business goals, and regularly report on progress and insights.

Campaign Planning and Execution:

• Help develop multi-channel onboarding programs to introduce new users to key product features and benefits, accelerating time-to-value and adoption.
• Implement automated workflows and trigger-based communications for personalized outreach.
• Design, execute, and optimize multi-channel marketing campaigns to drive conversion, engagement, and retention.

Data Analysis and Optimization:

• Understand and utilize available customer/user data for segmentation and triggers.
• Monitor campaign performance, user behavior, and funnel conversion rates using analytics tools.
• Conduct A/B and multivariate testing to improve messaging, design, and delivery.
• Identify trends, opportunities, and areas for improvement in the customer journey.

Cross-Functional Collaboration:

• Partner with Product Marketing to align lifecycle initiatives with product updates and feature launches.
• Collaborate with stakeholders to understand customer needs, pain points, and success stories.

Customer Advocacy and Retention:

• Develop programs to increase customer loyalty and advocacy, leveraging customer stories and case studies.
• Define proactive strategies to identify at-risk customers and mitigate churn.

Requirements

• 4-5+ years of experience in lifecycle, customer, retention, or CRM marketing within a SaaS subscription company.
• Proven track record of developing and executing successful lifecycle marketing programs in a PLG funnel.
• Understanding of SaaS metrics, user/customer lifecycle stages, and subscription business models.
• Technical understanding (details incomplete).