Lifecycle and Customer Marketing Manager at Anrok

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, TechnologyIndustries

Requirements

5+ years of B2B SaaS marketing experience with focus on lifecycle marketing, customer marketing, or growth marketing
Proven track record of improving customer retention and driving revenue expansion through strategic marketing programs
Hands-on experience with HubSpot including segmentation, automation, A/B testing, and performance analytics
Strong analytical skills with experience tracking customer metrics, cohort analysis, and campaign performance
Excellent project management skills with experience leading multi-stakeholder initiatives
Strong communication skills and data-driven approach to marketing optimization

Responsibilities

Own lifecycle marketing strategy and execution, including auditing current campaigns, aligning cross-functional stakeholders on A/B test roadmaps, executing tests, and reporting on performance
Develop comprehensive customer marketing programs to drive engagement and advocacy, including educational webinars, community events, case study development, referral campaigns, and customer recognition initiatives
Co-own customer retention by working with sales activation and account management teams to map ideal customer onboarding journeys, identify pain points and opportunities, own improvement roadmaps, and project manage cross-team implementations
Own HubSpot as the primary marketing automation platform, designing email campaigns, building workflows, and managing customer segmentation. Align cross-functional teams on customer segments and maintain differentiated communication strategies for each segment
Track key customer metrics including churn rate, and align with cross-functional stakeholders to introduce new metrics such as customer satisfaction, NPS, etc
Own our online community presence with platforms such as G2 to help grow our total reviews and improve our rating/score
Create customer-centric content and advocacy programs that turn satisfied customers into brand advocates and drive organic growth

Skills

Lifecycle Marketing

Customer Marketing

A/B Testing

Marketing Analytics

Webinars

Community Events

Case Study Development

Referral Campaigns

Customer Retention

Customer Onboarding

Anrok

Automates sales tax compliance for SaaS

About Anrok

Anrok automates sales tax compliance specifically for Software as a Service (SaaS) companies. Its platform connects with billing systems like Recurly to provide real-time sales tax calculations, ensuring that invoices are accurate and adhere to local tax laws. This automation helps businesses save time, minimize the risk of non-compliance, and allows them to concentrate on growth instead of administrative tasks. Anrok operates on a subscription model, which generates recurring revenue while delivering continuous value to its clients. The company has seen significant growth and investment, including a $30 million Series B funding round, indicating a strong demand for its services.

San Francisco, CaliforniaHeadquarters

2020Year Founded

$52.8MTotal Funding

SERIES_BCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Sick Leave

Professional Development Budget

Home Office Stipend

Meal Benefits

Hybrid Work Options

Company Equity

Risks

Increased competition from established firms like Avalara and Vertex.

Potential regulatory changes in key markets like the EU and US.

Dependency on third-party integrations like Recurly and Chargebee.

Differentiation

Anrok specializes in automating sales tax compliance for SaaS companies.

The platform integrates seamlessly with billing systems like Recurly and Chargebee.

Anrok offers a unified platform for monitoring, calculating, and remitting sales taxes.

Upsides

Anrok raised $30 million in Series B funding led by Khosla Ventures.

Growing demand for automated tax solutions as SaaS companies expand globally.

Subscription-based model provides stable and predictable revenue streams.

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