Lifecycle & Expansion Marketing Manager at Docebo

Toronto, Ontario, Canada

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, SaaS, Artificial IntelligenceIndustries

Requirements

4+ years in lifecycle, CRM, or growth marketing within B2B SaaS
Proven success building and optimizing nurture programs that generate real pipeline and expansion impact
Hands-on experience with HubSpot and Salesforce—you’re not afraid to get into the weeds
Strong analytical chops: A/B testing, cohort analysis, and experimentation are second nature
A self-starter mindset

Responsibilities

Build and run lifecycle programs that engage customers and prospects throughout their journey—from first interaction to expansion
Segment audiences, define triggers, and measure what matters—engagement, conversion, and pipeline growth
Continuously test, learn, and optimize nurture programs to drive both customer expansion and new business impact
Create targeted campaigns that turn signals into revenue—upsells, cross-sells, and re-engagement opportunities
Partner with Product Marketing and Revenue Marketing to bring the right message to the right audience at the right time
Work side-by-side with Customer Marketing to align lifecycle and advocacy programs so we’re hitting every growth opportunity
Partner with Customer Success and Product teams to identify customer signals that guide engagement and retention strategies
Collaborate with RevOps to ensure clean data, accurate segmentation, and clear reporting on what’s driving results
Own key metrics like expansion ARR, pipeline contribution, and nurture performance
Turn data into insights—what’s working, what’s not, and what to test next
Help shape how Docebo measures lifecycle success across the business

Skills

Lifecycle Marketing

Expansion Marketing

Customer Engagement

Data Analysis

Marketing Automation

A/B Testing

Customer Journey Design

Revenue Operations

Campaign Optimization

Customer Insights

Docebo

Corporate e-learning platform with AI integration

About Docebo

Docebo creates software and support systems to assist businesses in training their employees and stakeholders. Its platform combines various learning methods, such as formal, social, and experiential learning, enhanced by artificial intelligence to make the learning experience more personalized and engaging. This approach sets Docebo apart from traditional learning management systems that focus solely on formal courses. The company primarily targets corporate clients across different industries, recognizing the growing need for effective training solutions in the corporate e-learning sector. Docebo operates on a Software-as-a-Service (SaaS) model, where clients subscribe to access its platform, allowing for flexible usage based on their needs. The company's goal is to provide a comprehensive learning platform that supports continuous employee development and adapts to the evolving demands of the workforce.

Toronto, CanadaHeadquarters

2005Year Founded

$5.6MTotal Funding

IPOCompany Stage

Enterprise Software, EducationIndustries

1,001-5,000Employees

Benefits

Paid Vacation

Employee Stock Purchase Plan

Hybrid Work Options

Remote Work Options

Risks

Dayforce's new LMS launch could increase competition in the e-learning market.

CFO transition might cause temporary instability in Docebo's financial management.

Warburg Pincus's share acquisition may lead to increased influence over company decisions.

Differentiation

Docebo integrates formal, social, and experiential learning methods, enhancing learning personalization.

The platform leverages advanced AI capabilities for dynamic and personalized learning experiences.

Docebo's SaaS model allows scalable and flexible learning solutions for corporate clients.

Upsides

Docebo's partnership with Class Technologies enhances virtual instructor-led training capabilities.

Recognition with nine Brandon Hall Awards reinforces Docebo's leadership in learning innovation.

The alliance with Deloitte supports building robust learning ecosystems for large organizations.

Land your dream remote job 3x faster with AI

Try Jobo Free