Leadless Field Marketing Manager at Abbott

Austin, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Bachelor’s degree in Business Administration, Marketing or equivalent
7+ years in the medical device industry
Excellent communication and presentation skills
Ability to analyze multiple streams of information and a desire to think creatively to solve complex problems
Strong project management skills to accurately represent project status and deliverables to key stakeholders and management
Previous sales experience and/or demonstrated business acumen
Proven experience in implementing effective commercial strategies
Position must be based in Austin, TX
Requires considerable amount of business travel (50%+)

Responsibilities

Design sales talk tracks, playbooks, and other materials for consistent execution across the U.S
Collaborate with the Professional Education team to design the strategy and materials for therapy awareness programs and customer engagement opportunities
Lead US Sales communication channels for customer strategies, messaging, and market insights
Research and track competitive intelligence and literature publications
Collaborate cross-functionally with the Global Marketing, Global Education, Commercial Excellence, and Product Development teams to ensure strategic alignment for U.S. AVEIR adoption
Review existing commercial landscape to identify common success factors
Develop and implement comprehensive commercial strategies based on these factors to achieve organizational goals
Identify and develop longitudinal strategies for key customers and accounts
Serve as a key resource for the U.S. CRM sales team, supporting customer segmentation and targeting efforts, developing strategic messaging campaigns, tracking performance metrics, and providing actionable insights to the Director of U.S. Commercial Leadless Strategy

Skills

Field Marketing

Customer Segmentation

Sales Support

Marketing Strategy

Healthcare Marketing

Medical Devices

Cardiac Rhythm Management

Product Adoption

CRM

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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