Lead, Measurement & Insights

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Advertising, Biotechnology, MarketingIndustries

Requirements

The ideal candidate possesses 8-10 years of experience in digital advertising measurement, analytics, or marketing science, preferably within an ad tech platform, agency, or major brand. Deep expertise in methodologies such as brand lift studies, incrementality testing, multi-touch attribution, marketing mix modeling, and cross-channel measurement is required. Exceptional storytelling and presentation skills are also essential.

Responsibilities

The Measurement & Insights Lead will serve as a strategic partner for key clients, guiding their measurement strategies and translating complex data into actionable insights. Responsibilities include leading the presentation of measurement findings, engaging with senior client stakeholders to understand business objectives and provide recommendations, and representing Quantcast as a thought leader in industry events. The role also involves acting as an internal subject matter expert, influencing product development through market feedback, collaborating with internal teams for seamless strategy execution, and contributing to the refinement of measurement methodologies in a privacy-centric environment.

Skills

Measurement Strategy

Data Analysis

Client Relationship Management

Digital Advertising

Analytics

Brand Lift Studies

Incrementality Tests

Data Visualization

Communication

Quantcast

Digital advertising tools for marketers and publishers

About Quantcast

Quantcast simplifies digital advertising and privacy compliance for both marketers and publishers. It provides tools and insights that help clients understand and reach their target audiences effectively. For marketers, Quantcast offers advanced targeting and measurement tools to optimize advertising campaigns, while for publishers, it delivers insights into audience behavior to create engaging content and attract advertisers. Key products include Quantcast Measure, which offers detailed audience insights, and Quantcast Choice, which assists businesses in complying with privacy regulations like GDPR and TCF v2.0. Unlike many competitors, Quantcast focuses on both sides of the advertising ecosystem, catering to the needs of both marketers and publishers. The company's goal is to help clients navigate the complexities of digital advertising and privacy compliance, ultimately enhancing their advertising efforts and audience engagement.

San Francisco, CaliforniaHeadquarters

2006Year Founded

$63.5MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees