Lead Marketing Analyst at Jagex

Cambridge, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

Extensive experience in marketing analytics in a B2C company
Previous experience leading analysts while also delivering high quality insights
Strong communicator and data storyteller
Ability to manage stakeholders across all levels of the business
Successful at driving and delivering change in a meaningful way
Bachelor’s degree in a quantitative discipline such as Data Science, Statistics, Computer Science, Economics, or equivalent experience
Advanced skill in SQL
Familiarity with modern data architectures (AWS, Snowflake, OLAP)
Experience using modern data visualization tools e.g. Tableau, PowerBI etc
Superior attention to detail, natural curiosity, and ability to problem-solve creatively

Responsibilities

Lead a small analytics team who deliver insights that guide decisions on marketing targeting, spend and impact
Own the full funnel cross platform player analysis across a variety of tools, including Google Analytics, attribution partners & customer data platform
Improve marketing campaign decision making and success criteria by integrating attribution, incrementality & media mix modelling data
Partner with data science to build & improve marketing prediction models such as LTV & Churn analysis
Own marketing forecast models to better inform future budget levels & impact to marketing performance
Leverage statistical analysis to optimize Marketing testing methodologies and outcomes
Develop best practice and transparent ways of working to deliver marketing reporting and insights
Manage stakeholders across the studio, developing analysis and delivering insights to support their marketing decisions
Grow relationships across the studio to promote a data-driven partnership
Partner with data engineering to manage data requirements such as schema requirements and data formats to support high-quality deliverables

Skills

Key technologies and capabilities for this role

Google AnalyticsAttribution ModelingMedia Mix ModelingIncrementality TestingLTV AnalysisChurn AnalysisMarketing ForecastingStatistical AnalysisCustomer Data Platform

Questions & Answers

Common questions about this position

What is the work location or arrangement for this role?

The position is hybrid.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What key skills and experience are required for the Lead Marketing Analyst role?

Required experience includes extensive marketing analytics in a B2C company, previous experience leading analysts while delivering high-quality insights, strong communication and data storytelling skills, ability to manage stakeholders across all levels, and success in driving change. A Bachelor’s degree in a quantitative discipline such as Data Science, Statistics, Computer Science, Economics, or equivalent experience is needed, along with advanced skill in SQL.

What is the team structure for this position?

The role involves leading a small analytics team, including managing one senior marketing analyst, and is part of the Analytics, Data Science and Engineering (ADSE) department.

What makes a candidate successful in this Lead Marketing Analyst role?

Candidates are most successful when they can merge technical, marketing understanding, and analytical skills to provide insights and actionable results, with experience leading analysts and delivering high-quality insights in a B2C marketing analytics context.

Jagex

Develops and maintains online multiplayer games

About Jagex

Jagex develops and maintains online games that continuously evolve with new content and updates, known as "living games." Their most famous title is RuneScape, a massively multiplayer online role-playing game (MMORPG) that attracts a diverse player base, from casual gamers to dedicated enthusiasts. Players can access basic features for free or choose a premium membership for additional content and benefits. Jagex also offers in-game purchases for virtual items and enhancements. What sets Jagex apart from competitors is its strong focus on community engagement and player feedback, which helps improve their games and foster loyalty among players. The company's goal is to create immersive gaming experiences while also supporting mental health initiatives for young people through charitable partnerships.

Cambridge, United KingdomHeadquarters

2001Year Founded

BUYOUTCompany Stage

Social Impact, GamingIndustries

501-1,000Employees