Lead Analyst, Tagging Management, Campaign Ops & Solutions at Comcast

Philadelphia, Pennsylvania, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Technology, MarketingIndustries

Requirements

Passion for digital analytics, data accuracy, and scalable tagging solutions
Ability to thrive in a fast-paced, cross-functional environment
Technical expertise in Adobe technologies (Adobe Launch, WebSDK, Event Forwarding)
Strong strategic thinking to drive business outcomes
Experience designing and implementing data layers, including event-driven structures
Ability to translate experience flows from FIGMA into technical specifications
Expertise in implementing and validating tags in Adobe Launch across staging and production
Skills in troubleshooting end-to-end tagging and data collection issues
Knowledge of deploying vendor tags using Adobe Event Forwarding and CAPI implementations
Deep understanding of application architecture, cookie behavior, and data layer implementations
Working knowledge of AppMeasurement and WebSDK, including migration awareness
Ability to configure reporting variables, Adobe Analytics Processing Rules, and Marketing Channel logic
Strong project management skills and attention to detail for timely delivery
Excellent communication skills for project status, risks, and issues to stakeholders and senior management
Experience overseeing team workload, prioritizing requests, assigning tasks (e.g., CIEC team)
Leadership in backlog management, prioritization, and dotted-line mentorship
QA practices for diagnosing and documenting issues to ensure data integrity
Subject matter expertise in tag management and staying current with digital analytics technologies

Responsibilities

Lead the analysis and design of tagging strategies and workflows across marketing, analytics, media, and product teams
Define current and future state tagging processes enabled by Adobe technologies, focusing on scalability and performance
Develop success metrics and tracking plans to ensure proper variable enablement and reporting accuracy
Document tagging problem statements, process flows, gap analyses, and solution recommendations
Design and implement data layers, including event-driven structures, for efficient tag management
Translate experience flows from FIGMA into detailed technical specifications based on analytics requirements
Implement and validate tags in Adobe Launch across staging and production environments
Troubleshoot end-to-end tagging and data collection issues with engineering and reporting teams
Deploy vendor tags using Adobe Event Forwarding and support CAPI implementations
Maintain tagging accuracy through understanding of application architecture, cookie behavior, and data layers
Create and maintain journey-based tagging specification documents and Solution Design References
Optimize Adobe Launch configurations for performance and efficiency
Oversee CIEC team workload: prioritize requests, assign tasks, and ensure timely tag implementation
Lead backlog management and prioritization for tagging-related projects
Manage cross-functional relationships and provide dotted-line mentorship to two individual contributors
Participate in stakeholder meetings, maintain documentation, and align project timelines
Diagnose and document issues using QA practices for data integrity and operational excellence
Serve as subject matter expert on tag management and stay up-to-date with latest developments

Skills

Digital Analytics

Tagging Strategies

Adobe Launch

WebSDK

Event Forwarding

Gap Analysis

Process Flows

Marketing Analytics

Data Collection

Comcast

Comcast Corporation is a global media and technology company.

About Comcast

Philadelphia, PennsylvaniaHeadquarters

1963Year Founded

$42.3MTotal Funding

IPOCompany Stage

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Parental Leave

Tuition Reimbursement

Unlimited Paid Time Off

Risks

Competition from streaming services impacts Comcast's traditional cable TV business.

5G technology enables new competitors in the broadband market, threatening Comcast's market share.

Consumer scrutiny of data caps and pricing could lead to reputational damage.

Differentiation

Comcast's acquisition of Nitel enhances its managed services offerings in the enterprise sector.

Comcast's digital equity grants highlight its commitment to corporate social responsibility.

Comcast's involvement in rural broadband initiatives opens new markets and customer bases.

Upsides

Comcast's $150M investment in Rio Rancho boosts internet speed and connectivity.

Transform Wealth LLC's investment indicates confidence in Comcast's financial health.

Comcast's expansion efforts could lead to increased customer satisfaction and retention.

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