International Marketing Manager at Baxter International

Reading, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Bachelor’s degree is required, with emphasis in business preferred. MBA desired
7-10 years relevant professional business experience
Expertise in marketing and branding concepts, with an advanced understanding of the product development and commercialization process that incorporates customer requirements
Successful track record of leading multiple projects simultaneously, with the ability to work independently, show initiative, and serve as a thought leader
Experienced in commercial enablement, ability to create and execute commercial strategies
Demonstrated proficiency to clearly and concisely communicate

Responsibilities

Analyze data to identify opportunities to streamline the market offering to improve results. Correlate data with qualitative feedback, channel performance, and business support metrics to develop a robust perspective. Communicate results to leadership (Portfolio Optimization)
Proactively track key market trends for selected geographies and monitor competitive movements for prioritized portfolios (Market Insight)
Provide regional expertise for Inorganic Business Development opportunities in new, adjacent product categories as needed (Corporate Development)
Maintain strong global and regional relationships with relevant marketing and support functions within Baxter. Provide best practices as required (Leadership)
Evaluate and provide metrics, opportunities for improvement back to colleagues on a periodic basis (Performance Metrics)
Collaborate with selected markets to drive growth strategies, along with regional commercial team. Develop business plans to drive market development growth (Drive Growth)
Provide coaching to the team on how to optimize business portfolio across marketing pillars. Maintain metrics, help needed, and open communication to drive results (Enhance selling capabilities)
Work with commercial team closely to provide execution support to better utilize sales aids and medical publications; provide sales support and evaluate strategies (Implement clinical selling)
Support the execution of commercial business portfolio optimization. Prioritize commercial opportunities, align strategically which are most critical, build development plans in conjunction with the region, and sponsor implementation (Execute optimized portfolio)
Proactively work with commercial team for key customer visits and developing KOL relationships (Customer Intimacy)
Provide local insights, serve as a liaison with the global team, and assist with portfolio optimization for key markets
For select markets and strategic projects, facilitate commercial excellence and growth leveraging local resources
Analyze external market and competitive dynamics to support commercial growth
Regularly disseminate results, insights and implications to key partners within the business and executives at Baxter

Skills

Market Analysis

Portfolio Optimization

Strategic Leadership

Market Insights

Competitive Analysis

Commercial Excellence

Data Analysis

Trend Tracking

Baxter International

Provides essential medical products and services

About Baxter International

Baxter International provides a wide range of medical products and services essential for healthcare. The company operates in several areas, including critical care, hospital care, nutritional care, renal care, and surgical care. Its products are used in various settings, from emergency rooms to home healthcare, helping to meet the needs of patients and healthcare professionals. Baxter develops, manufactures, and distributes medical devices, pharmaceuticals, and biotechnology products, generating revenue through sales to healthcare providers and institutions. A key aspect that sets Baxter apart from competitors is its recent acquisition of Hillrom, which enhances its ability to offer comprehensive healthcare solutions. The company's goal is to improve care outcomes and increase access to healthcare through continuous innovation and a focus on patient needs.

Deerfield, IllinoisHeadquarters

1931Year Founded

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Parental Leave

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Commuter Benefits

Mental Health Support

Risks

Needle-free injection technology could disrupt Baxter's traditional injection-based therapies.

Shift to home healthcare may require Baxter to adapt its product offerings.

Growing digital health importance necessitates further investment from Baxter to stay competitive.

Differentiation

Baxter's acquisition of Hillrom enhances its comprehensive healthcare solutions portfolio.

Strong focus on patient-centric innovation sets Baxter apart in the healthcare industry.

Baxter's partnerships, like with Ayogo, leverage digital health for improved patient outcomes.

Upsides

Baxter's investment in Medically Home aligns with the growing home healthcare market.

Rising demand for personalized medicine offers Baxter opportunities for targeted therapies.

Expansion in telehealth supports Baxter's integrated healthcare solutions strategy.

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