International Field Marketing Principal

Position Overview

• Location Type: [Not Specified]
• Job Type: Full-time
• Salary: [Not Specified]

StrongDM is driven by a clear mission: Secure Access, Zero Trust. We design products and solutions that reflect this commitment, transforming the way organizations manage privileged access across their critical infrastructure. By leading with Zero Trust Privileged Access Management (PAM), we help our customers achieve secure, dynamic, and fine-grained control over access to their most sensitive resources. This focus on security has earned us an industry-leading 98% customer retention rate. Once a customer, forever a fan. That's our goal.

When you work at StrongDM, you join a team committed to solving today’s security challenges with technology that works and customers who trust us to protect their most critical assets. If you ask anyone at StrongDM, you’ll find that our values truly guide everything we do—from how we innovate to how we treat each other. These values are the foundation of our culture and define who we are as a company. It may sound cliché, but we’re onto something great—and G2 agrees. We embrace the mission, we pursue mastery, we win together. These are the principles we embody as an organization. They influence how we work as individuals and teams, and what we look for in candidates who join us. We’re glad you’re here! If this sounds like an environment where you’d thrive, read on.

The International Field Marketing Principal is responsible for developing and executing regional marketing strategies that build brand awareness, drive pipeline, and accelerate revenue across global markets outside North America. Reporting to the Director of Field & Event Marketing, this role should approach the role as if they are the CMO for their region, owning the full spectrum of regional marketing execution—from strategic planning through results measurement.

This role requires a strategic thinker who understands how to adapt global priorities to local market dynamics. You will execute industry events, hosted customer and prospect activations, partner engagements, and field programs tailored to your region’s unique needs. You will work cross-functionally with global marketing, sales, and partner teams to align on priorities and outcomes, while ensuring a consistent brand experience worldwide.

Responsibilities

• Act as the regional marketing leader (“CMO for the region”), driving end-to-end strategy, planning, and execution for all marketing initiatives in international markets.
• Define and manage a localized field marketing and ABM strategy that aligns with global priorities while addressing the specific regional cultural, industry, and buying nuances.
• Execute integrated regional event programs—including industry trade shows, hosted prospect/customer events, and partner activations—that build awareness and drive qualified pipeline.
• Leverage Account-Based Marketing (ABM) strategies to deliver highly targeted campaigns and experiences for high-priority accounts, partnering closely with sales to deepen engagement and accelerate deal cycles.
• Collaborate with sales, partner, and customer success teams to define regional goals, co-develop programs, and execute field activities that accelerate revenue growth.
• Own regional marketing planning, budget management, and ROI tracking, demonstrating clear impact on pipeline and business goals.

Requirements

• 10+ years of experience in B2B marketing, with demonstrated success leading international or regional programs.
• Proven ability to act as a marketing leader for a region—balancing strategic planning, creative execution, and cross-functional alignment.
• Strong understanding of regional differences in marketing, customer behavior, and event execution across EMEA, APAC, or LATAM markets.
• Demonstrated track record of driving pipeline and revenue through targeted field programs and event marketing.
• Excellent communication, presentation, and stakeholder management skills.
• Strong project management experience; able to execute multiple campaigns and events.

Company Information

StrongDM is driven by a clear mission: Secure Access, Zero Trust. We design products and solutions that reflect this commitment, transforming the way organizations manage privileged access across their critical infrastructure. By leading with Zero Trust Privileged Access Management (PAM), we help our customers achieve secure, dynamic, and fine-grained control over access to their most sensitive resources. This focus on security has earned us an industry-leading 98% customer retention rate. Once a customer, forever a fan. That's our goal.

When you work at StrongDM, you join a team committed to solving today’s security challenges with technology that works and customers who trust us to protect their most critical assets. If you ask anyone at StrongDM, you’ll find that our values truly guide everything we do—from how we innovate to how we treat each other. These values are the foundation of our culture and define who we are as a company. It may sound cliché, but we’re onto something great—and G2 agrees. We embrace the mission, we pursue mastery, we win together. These are the principles we embody as an organization. They influence how we work as individuals and teams, and what we look for in candidates who join us. We’re glad you’re here! If this sounds like an environment where you’d thrive, read on.