Integrated Marketing Manager (B2B) at Xsolla

Los Angeles, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Video Games, GamingIndustries

Requirements

Bachelor’s degree in Marketing, Design, Business, or a related field
4-6+ years of well-rounded marketing or business development experience in positions of increasing responsibility
Proven track record of working with internal and external stakeholders and media outlets to deliver content and media-driven digital and physical campaigns
Knowledge of using advanced artificial intelligence (AI) platforms to enhance operational efficiencies and to create written content
Data specialist who can gather information, report it and make recommendations based on findings from internal and external performance dashboards
Demonstrated experience in the video-game industry and deep understanding of end-to-end product cycles and needs of businesses in the ecosystem
Thorough knowledge of integrated marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record

Responsibilities

Create, manage, measure go-to-market strategies for our new solution launches
Manage the paid, owned, earned channel campaigns across the Xsolla enterprise and community
Integrate and execute with advertising, CRM (Email campaigns), digital activations online, social media brand campaigns and industry events
Support internal marketing team in each of our regions for key initiatives to be activated across all marketing content platforms
Document, deliver, report and measure the effectiveness of our marketing campaigns
Work with our internal design, advertising, product, public relations and analytics teams to deliver integrated campaigns to generate quality leads for Xsolla
Optimize results in an effort to decrease costs per activations
Deliver within the allocated marketing budget for campaigns and with our regional teams around the world
Develop and measure key metrics around the business including customer acquisition, conversion rates, engagement rates, satisfaction and renewal rates

Skills

Key technologies and capabilities for this role

Integrated MarketingB2B MarketingCampaign ManagementLead GenerationPaid MediaOwned MediaEarned MediaBrand ActivationsProject ManagementCross-functional CollaborationMarketing Analytics

Questions & Answers

Common questions about this position

Is this role remote or office-based?

This role is based in the Xsolla Global Headquarters office in Los Angeles, California.

What is the salary range for this position?

This information is not specified in the job description.

What key skills are required for the Integrated Marketing Manager role?

The role requires experience creating, managing, delivering, and measuring campaigns across paid, owned, and earned channels, the ability to handle multiple projects simultaneously, and strong collaboration skills with cross-functional global teams.

What is the team structure like for this position?

You will report directly to the Chief Marketing & Growth Officer and work alongside the Experiential, Regional, and Product Marketing teams, as well as internal design, advertising, product, public relations, analytics teams, and global regional teams.

What makes a strong candidate for this role?

A strong candidate has experience and passion for driving brand activations and lead generation campaigns, the ability to manage multiple projects globally, and skills in measuring campaign effectiveness to optimize costs and generate quality leads.

Xsolla

Integrated payment solutions for video games

About Xsolla

Xsolla provides integrated payment solutions and tools specifically designed for video game publishers and developers. Their services include payment processing, fraud detection, and gamified experiences, which help clients monetize their games and engage players effectively. Xsolla operates in over 200 countries, supports more than 130 currencies, and offers services in over 20 languages, making it accessible to a wide range of clients from indie developers to large publishers. Unlike many competitors, Xsolla focuses exclusively on the video game industry, allowing them to tailor their offerings to meet the unique needs of game developers. The company's goal is to enhance the gaming experience for players while providing developers with the tools they need to succeed.

Los Angeles, CaliforniaHeadquarters

2005Year Founded

$73MTotal Funding

DEBT_PPCompany Stage

Fintech, Entertainment, GamingIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Professional Development Budget

Risks

Web3 expansion with Xsolla ZK may face regulatory challenges in strict regions.

MENA market entry with iBLOXX could encounter geopolitical and market barriers.

Technical integration of 'Pay with Points' may struggle with user adoption issues.

Differentiation

Xsolla offers a comprehensive suite of tools for game monetization and distribution.

The company supports over 130 currencies and 20 languages, enhancing global reach.

Xsolla's partnerships with major gaming entities like Valve and Ubisoft boost credibility.

Upsides

Xsolla's launch of Xsolla ZK taps into the growing Web3 gaming market.

The Mastercard partnership introduces innovative payment solutions like 'Pay with Points'.

Collaboration with iBLOXX expands Xsolla's presence in the MENA gaming ecosystem.

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