Integrated Marketing Manager at Depop

New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, E-commerce, MarketingIndustries

Requirements

Passionate about resale fashion, sustainability, and community-led platforms
Experience in marketing, particularly in planning and executing integrated campaigns
Ability to work across multiple markets (UK, US, AUS), ensuring campaigns are locally relevant while globally cohesive
Strong organizational and project management skills, including managing timelines, documentation, and communication
Collaborative mindset, with experience partnering with cross-functional teams (Creative, PR, Social, Paid Media, Product, Inventory, Brand Strategy, Partnerships, Influencer) and external agencies
Familiarity with end-to-end marketing funnel, from strategy and creative development to execution and measurement

Responsibilities

Assist in the development and execution of seasonal global integrated marketing plans, working under guidance from each market lead
Drive organization, documentation, and clear communication across projects to streamline workflows and enable team leads to focus on strategic priorities
Manage the global retail/cultural moments marketing calendar in partnership with the Brand Strategy, Creative, and Inventory and Merch teams, ensuring alignment of global, regional, and cultural priorities across the funnel
Partner with Creative, Brand Strategy, PR, Social, Paid Media, Influencer, Partnerships, Inventory and Merch, and Product teams to ensure campaign needs (assets, timelines, deliverables) are met
Support campaign measurement, partnering with the Insights team to understand performance

Skills

Integrated Marketing

Campaign Planning

Campaign Execution

Brand Marketing

Market Research

UK Market

US Market

AUS Market

Depop

Peer-to-peer marketplace for unique fashion items

About Depop

Depop is an online marketplace designed for buying, selling, and discovering unique fashion items, including designer pieces, vintage finds, streetwear, and sneakers. The platform operates as a peer-to-peer marketplace, allowing users to list their items for sale directly to other users. Depop generates revenue by taking a commission on each sale, which aligns the company's success with that of its sellers. The platform primarily targets younger consumers who value sustainability and often seek second-hand fashion items, making it an appealing option for those looking to reduce waste and support independent brands. Additionally, Depop fosters a sense of community among its users, encouraging interaction and connection, which enhances the buying and selling experience. This community-driven approach, along with its focus on unique and sustainable fashion, sets Depop apart from other online marketplaces.

London, United KingdomHeadquarters

2011Year Founded

$97.3MTotal Funding

ACQUISITIONCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Risks

Increased competition from eBay may attract sellers away from Depop.

Marketplace fee for UK buyers may deter some users from Depop.

Generative AI development could disrupt traditional resale models, challenging Depop.

Differentiation

Depop targets younger consumers interested in unique, sustainable fashion items.

The platform fosters a community-driven approach, enhancing user experience and engagement.

Depop's commission-based model aligns its success with that of its sellers.

Upsides

Increased interest in sustainable fashion drives more consumers to Depop.

Social commerce rise creates new engagement opportunities with Depop's young audience.

U.S. resale market forecasted to grow, offering Depop significant growth potential.

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