Integrated Marketer at Arrow Electronics

Alpharetta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Electronics, TechnologyIndustries

Requirements

8+ years of experience in marketing
Proven track record of developing and implementing successful integrated marketing strategies
Strong organizational, leadership, and communication skills
Deep understanding of multiple marketing channels including digital, social, content, events, and traditional media
Proficiency in analytics tools and data-driven decision making
Strong communication, presentation, and leadership skills
Experience with marketing automation platforms and CRM systems
Ability to manage complex and multi-channel campaigns
Strategic mindset with ability to translate business objectives into effective marketing plans
International marketing experience
Knowledge of digital transformation and emerging marketing technologies
Proven ability to increase marketing effectiveness and efficiency leveraging critical thinking and analysis
Experience with change management and organizational development
Experience with marketing resource management and workflow optimization
Preferred Qualifications
Experience in B2B marketing, particularly in technology or components industries
Understanding of marketing attribution models across multiple touchpoints

Responsibilities

Lead best-practices review of media and creative strategies to maximize ROI of campaigns
Develop and implement comprehensive integrated marketing strategies aligned with business objectives
Collaborate closely with cross-functional teams to ensure seamless integration of marketing objectives and consistent brand messaging
Shape the strategic & execution vision for communications across digital markets
Guide budget allocation across channels to optimize performance & ROI
Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms
Drive innovation in marketing approaches & adopt emerging technologies & channels
Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership
Establish KPIs and metrics to track marketing effectiveness across channels
Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
Manage company and product branding initiatives and standards
Ensure alignment between marketing activities and sales objectives to drive revenue growth
Maintain good relationships with major stakeholders in the company
Lead brainstorming of new marketing ideas for digital and social media
Foster cross-functional collaboration between marketing specialties to create unified campaigns

Skills

Integrated Marketing

Marketing Strategy

Campaign Management

ROI Optimization

Media Strategy

Creative Strategy

Budget Allocation

Cross-Functional Collaboration

Digital Marketing

Emerging Technologies

Arrow Electronics

Global provider of technology solutions and services

About Arrow Electronics

Arrow Electronics provides technology solutions that support innovation for technology manufacturers and service providers. The company develops and delivers high-tech solutions that improve business operations and everyday life. Its offerings include computing, power management, and Internet of Things (IoT) applications. Arrow collaborates with clients to create complex technology systems, such as smart battery ecosystems for electric motorbikes and wearable health monitoring devices for firefighters. Unlike many competitors, Arrow not only sells technology products but also offers consulting and engineering services to help clients design and implement customized systems. The goal of Arrow Electronics is to drive innovation and enhance efficiency and quality of life through its comprehensive technology solutions.

Englewood, ColoradoHeadquarters

1935Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Increased competition in cloud services could impact Arrow's growth.

Rapid technological changes in IoT may challenge Arrow's innovation pace.

Supply chain vulnerabilities, especially in semiconductors, could disrupt product delivery.

Differentiation

Arrow Electronics offers comprehensive technology solutions across multiple industries.

The company collaborates with clients to engineer complex technology systems.

Arrow's business model includes consulting and engineering services for customized solutions.

Upsides

Growing demand for IoT security solutions presents expansion opportunities for Arrow.

Increased investment in smart city projects boosts demand for Arrow's integrated systems.

Rising interest in sustainable tech aligns with Arrow's electric motorbike technologies.

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