Insights Lead at Nielsen

Dublin, County Dublin, Ireland

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FMCG, Consumer Packaged Goods, Market ResearchIndustries

Requirements

Experience in data analysis (ideally within an FMCG environment)
Exceptional presenter (with proven ability creating and delivering insight-driven presentations)
Excellent communication and interpersonal skills
Strong organizational and time-management skills
Ability to build rigorous knowledge of client's business priorities, challenges, and strategic objectives
Curiosity and engagement with client industry, categories, and key market trends
Commercial awareness and sound business understanding

Responsibilities

Build a rigorous knowledge of the client's business priorities, challenges, and strategic objectives; build effective relationships at all levels to position NielsenIQ as a valued strategic partner
Gain insight into personal goals and priorities of key client stakeholders and identify how NielsenIQ can help them achieve success
Identify selling opportunities through day-to-day engagements and analysis, handing off qualified opportunities to Account Development
Lead NPS process for clients, reviewing success metrics and client satisfaction to maximize satisfaction
Act as the Voice of Customer, advocating for client needs (e.g., data quality escalation or reporting needs) to appropriate NIQ teams
Become a category expert; engage with client industry, categories, and market trends; challenge client hypotheses and bring new perspectives
Make recommendations based on rigorous analysis and compelling insight stories, leveraging multiple data sources and NielsenIQ tools to advance client objectives
Deliver strategic thought leadership and flawless execution to position NielsenIQ as a trusted partner driving measurable growth
Manage workload effectively, prioritizing client commitments alongside internal responsibilities
Maintain and deliver work log trackers and project plans where applicable

Skills

Key technologies and capabilities for this role

Client Relationship ManagementData AnalysisInsight StorytellingFMCG AnalysisStrategic ConsultingMarket TrendsThought LeadershipStakeholder EngagementBusiness Intelligence

Questions & Answers

Common questions about this position

Is this role remote or on-site?

The role is listed as on-site, though the job description also mentions it being hybrid.

What are the key responsibilities of the Insights Lead?

Key responsibilities include understanding client needs by building relationships and knowledge of their priorities, delivering insights through category expertise and compelling stories, and leading NPS processes to ensure client satisfaction.

What skills are needed to succeed in this role?

Success requires strong client relationship building, deep category expertise, rigorous analysis skills, ability to craft compelling insight stories, and internal collaboration.

What is the company culture like at NielsenIQ?

The culture emphasizes client success through strong external and internal relationships, collaboration with analytic associates, and delivering exceptional value via thought leadership on market trends.

What makes a strong candidate for this Insights Lead position?

A strong candidate excels at building client relationships at all levels, has category expertise in FMCG areas like grocery and beverages, can deliver actionable insights from data analysis, and drives client adoption through collaboration.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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