Innovation Marketing Manager at Halborn

Shanghai, Shanghai, China

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Health, PharmaceuticalsIndustries

Requirements

Bachelor’s degree and above in Marketing/Management/Business Administration or related fields
At least 10+ years of working experience
Direct experience in Consumer healthcare/OTC or FMCG marketing is preferred
Leadership experience of medium size team
Extensive experience in matrix organization is a plus
Experience of working with global/regional team with multiple geographies exposure
Solid OTC/Consumer healthcare industry NPD experience/networking
Ideally having experience of both upstream brand development as well as in-market brand activation
Brand development experience includes consumer insight discovering, skillful digesting of different research reports and creative thinking to translate insight into commercial actions, brand innovation strategies, business case building, product mix (proposition/product/price/package), responsible for long-term 3-5yr sustainable brand growth
Excellent communication skills, both verbal and written
Fluent in English writing, verbal, and presentation
Good learning agility, with proven record in commercial problem solving and crisis or change management
Marketing expertise as well as strong business acumen is fundamental
Financial planning capability, strong leadership capabilities, and strategical thinking capabilities is strongly preferred

Responsibilities

Owner of OTC innovation strategy, innovation pipeline, and line extension strategy (brand and scope TBD)
Work with R&D to develop idea generation, consumer validation, NPD governance until product readiness for launch
Owner of innovation gate documents/gate meetings/ways of working set up with brand team
Lead category innovation strategy which including different brand innovation strategy
Support OTC Innovation Lead achieve innovation sales target and contribute to overall Greater China innovation growth with strong pipeline for 2-10 years

Skills

Innovation Strategy

Brand Strategy

NPD Governance

R&D Collaboration

Consumer Validation

Pipeline Management

Line Extension

OTC Marketing

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free