[Remote] Influencer Marketing Coordinator at Once Upon A Farm

Remote

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, E-commerceIndustries

Requirements

Candidates must have a BA or BS in Marketing, Communications, Advertising, or a related field, or equivalent years of experience, and a minimum of two or more years of professional experience in influencer marketing. Prior experience in CPG or food is preferred, along with experience using influencer management platforms and familiarity with contracts, agreements, and payment structures. Strong organizational, detail-orientation, and project management skills are essential, as are excellent communication and interpersonal abilities. Proficiency in Microsoft Suite, Outlook, and Slack is required, and the ability to thrive in a remote-first environment is necessary. Candidates must reside in the United States, and up to 30% travel may be required.

Responsibilities

The Influencer Marketing Coordinator will assist in planning and executing influencer marketing campaigns from outreach to reporting, and proactively source, outreach, and engage with influencers for various marketing programs. This role involves communicating and fostering relationships with influencers and managers, tracking and analyzing campaign performance against KPIs, and pitching new ideas to evolve existing programs. Responsibilities also include supporting influencer events, assisting with UGC and whitelisting content through cross-functional collaboration, and participating in brainstorming sessions for influencer activations. The coordinator will stay up-to-date on social media trends and monitor influencer and competitor activity.

Skills

Influencer Marketing

Campaign Management

Social Media Marketing

Content Creation

Relationship Management

Data Analysis

Reporting

Trend Analysis

Communication Skills

UGC Sourcing

Whitelisting

Once Upon A Farm

Organic meals and snacks for children

About Once Upon A Farm

Once Upon a Farm provides organic meals and snacks specifically designed for babies, toddlers, and young children. Their products include refrigerated pouches, oat bars, and frozen meals, which are delivered directly to customers' homes through a subscription service. This allows parents to customize their orders based on their children's needs. The company stands out from competitors by emphasizing organic farming practices and clean label certifications, which means their products have minimal exposure to pesticides and harmful chemicals. Once Upon a Farm's goal is to support healthy eating habits during the crucial first 1,000 days of a child's life, helping to develop their palate, reduce picky eating, and promote overall health and well-being.

Berkeley, CaliforniaHeadquarters

2015Year Founded

$82.8MTotal Funding

SERIES_DCompany Stage

Food & Agriculture, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Remote Work Options

Paid Volunteer Time

Paid Time Off to fulfill civic responsibilities

Flexible Spending Account/Flexible Spending Account

Employee Assistance Program

Paid Parental Leave

Monthly Cell and Internet Stipend

Employee Discounts

Annual Bonus

New Hire Remote Life Stipend

Wellness Program

Risks

Increased competition in the organic baby food market may impact market share.

Rising costs of organic ingredients could affect pricing strategies and profitability.

Economic downturns may reduce consumer spending on premium subscription services.

Differentiation

Once Upon a Farm offers cold-pressed, organic snacks for children, ensuring freshness.

Their subscription model provides convenience and customization for health-conscious parents.

Partnerships with regenerative farms emphasize sustainability and high-quality ingredient sourcing.

Upsides

Expansion into pantry snacks broadens their product range and market reach.

Collaborations with lifestyle brands enhance visibility and attract new customer segments.

Growing demand for clean label products aligns with their organic, non-GMO offerings.

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