Influencer Marketing Associate
doolaFull Time
Mid-level (3 to 4 years)
Candidates must have a BA or BS in Marketing, Communications, Advertising, or a related field, or equivalent years of experience, and a minimum of two or more years of professional experience in influencer marketing. Prior experience in CPG or food is preferred, along with experience using influencer management platforms and familiarity with contracts, agreements, and payment structures. Strong organizational, detail-orientation, and project management skills are essential, as are excellent communication and interpersonal abilities. Proficiency in Microsoft Suite, Outlook, and Slack is required, and the ability to thrive in a remote-first environment is necessary. Candidates must reside in the United States, and up to 30% travel may be required.
The Influencer Marketing Coordinator will assist in planning and executing influencer marketing campaigns from outreach to reporting, and proactively source, outreach, and engage with influencers for various marketing programs. This role involves communicating and fostering relationships with influencers and managers, tracking and analyzing campaign performance against KPIs, and pitching new ideas to evolve existing programs. Responsibilities also include supporting influencer events, assisting with UGC and whitelisting content through cross-functional collaboration, and participating in brainstorming sessions for influencer activations. The coordinator will stay up-to-date on social media trends and monitor influencer and competitor activity.
Organic meals and snacks for children
Once Upon a Farm provides organic meals and snacks specifically designed for babies, toddlers, and young children. Their products include refrigerated pouches, oat bars, and frozen meals, which are delivered directly to customers' homes through a subscription service. This allows parents to customize their orders based on their children's needs. The company stands out from competitors by emphasizing organic farming practices and clean label certifications, which means their products have minimal exposure to pesticides and harmful chemicals. Once Upon a Farm's goal is to support healthy eating habits during the crucial first 1,000 days of a child's life, helping to develop their palate, reduce picky eating, and promote overall health and well-being.