Influencer Marketing Associate
doolaFull Time
Mid-level (3 to 4 years)
Candidates should possess a Bachelor's degree in marketing, business, or a related field, along with 1-2 years of experience in influencer marketing. Familiarity with affiliate marketing platforms is a plus.
The Account Coordinator will support the Campaign Account Manager in influencer marketing campaigns by collaborating on planning, researching influencers, and managing small-scale campaigns. Responsibilities include establishing influencer relationships, providing campaign briefs and assets, negotiating contracts, monitoring campaign performance, reviewing content for compliance, and coordinating with cross-functional teams.
Social media management and influencer marketing tools
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.