Senior Social Media Manager
Apollo.ioFull Time
Senior (5 to 8 years)
Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, with a Master's degree being preferred. A minimum of 10 years of experience in Social Media Marketing, preferably within a publicly traded, matrixed organization, is required. Proven experience in leading social media strategies for multiple brands across various platforms and expertise in influencer marketing, including partnership negotiation and management, are essential. Strong communication and interpersonal skills, proficiency in social media management and analytics tools, and a data-driven approach are also necessary.
The Director will develop and execute comprehensive social media and influencer marketing strategies for the Tools & Outdoor brands, ensuring brand consistency. They will lead, mentor, and manage a team of Social Media Managers, oversee content creation and scheduling, and monitor social media performance metrics to provide actionable insights. This role involves staying current with social media trends, collaborating with cross-functional teams and agency partners, and managing the social media and influencer marketing budget to maximize ROI.