Growth Marketing Manager
Propelus90,000 - 110,000 USD/year
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
E-commerce, MarketingIndustries
Requirements
Candidates should have experience in influencer marketing, talent outreach, or social media coordination, strong organizational and communication skills to manage influencer relationships effectively, and familiarity with e-commerce or direct-to-consumer (DTC) brands is highly preferred. They should also be able to track and report performance metrics using digital tools and be comfortable working in a UK time zone schedule.
Responsibilities
The Influencer Marketing Assistant will identify and research influencers aligned with the brand’s target audience and goals, conduct outreach to potential influencers via email and social media, communicating expectations clearly, onboard and manage influencers, ensuring they receive campaign briefs and proper support, track influencer performance, collect key metrics, and report insights on engagement and conversions, source and organize user-generated content (UGC), securing proper usage rights, and assist in coordinating influencer whitelisting and paid media activations where applicable.
Skills
Influencer Marketing
Talent Outreach
Social Media Coordination
Performance Tracking
Content Sourcing
Campaign Management
Digital Tools
Propel
Mobile app for managing social benefits
About Propel
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.
Key Metrics
New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees