Snowflake

Industry Principal, Retail Marketing & Advertising

New York, New York, United States

$261,000 – $372,700Compensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Consumer Packaged Goods (CPG), Automotive, Data Cloud, Enterprise SoftwareIndustries

Requirements

Candidates must possess 15 years of industry experience, specifically working in, selling to, consulting to, or implementing technology for the Marketing industry, with particular experience in a broad range of marketing and advertising technologies such as CDPs, DMPs, Data Clean Rooms, Media Buying, and Measurement tools. Strong knowledge of the Marketing and Advertising landscape is essential.

Responsibilities

As an Industry Principal, Marketing & Advertising, you will collaborate with Field Sales teams to develop and close new business for targeted accounts within the Retail, CPG, and Automotive sub verticals, acting as a visionary and innovative industry expert. You will build strategic relationships with the marketing ecosystem, including marketers, system integrators, agencies, and other demand-side organizations, and partner with product and industry marketing teams to develop and drive a cohesive industry go-to-market strategy. Additionally, you will have direct involvement with strategic accounts, speaking at industry events, and bridging Snowflake’s vision for the industry, overseeing account prioritization, solution play creation, and enablement strategy development.

Skills

Industry expertise
Account strategy
Relationship building
Public speaking
Industry event participation
Go-to-market strategy
Customer collaboration
Product collaboration
Partner and alliance management
Demand generation
Solution and sales enablement
Industry-specific capabilities development

Snowflake

Data management and analytics platform

About Snowflake

Snowflake provides a platform called the AI Data Cloud that helps organizations manage and analyze their data. This platform allows users to store and process large amounts of data efficiently, offering services like data warehousing, data lakes, data engineering, data science, and data sharing. Snowflake's system works by uniting data from different sources, enabling secure sharing and performing various types of analytics. What sets Snowflake apart from its competitors is its ability to operate seamlessly across multiple public clouds, allowing users to access their data from anywhere. The company's goal is to help businesses leverage their data for better decision-making by providing a flexible subscription-based service that scales according to their needs.

Key Metrics

Bellevue, WashingtonHeadquarters
2012Year Founded
$1,341.3MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise Software, AI & Machine LearningIndustries
5,001-10,000Employees

Benefits

We've got your back - We offer comprehensive health insurance plans, health savings accounts, robust retirement plans, and generous life and disability insurance.
A Balanced Lifestyle - All Snowflakes have access to our weekly online lunch and learns, virtual workout classes, and ergonomic work-from-home equipment. We offer on-demand mental health and wellness programs to support our employees and their families.
Your People Matter - Help offset the cost of growing your family with our fertility benefits and family planning resources. Count on our generous time-off and various leave plans for you to rest, refuel, and sustain a great work-life balance.
Global Snowflake Team - No matter where you are in the world, we will get you connected and supported with a work-from-home setup.
Treat Yourself - Personalize your Snowflake benefits by tapping into our employee discounts and pre-tax selections.
Invest In Your Future - Eligible employees enjoy new hire equity, Employee Stock Purchase Plan (ESPP), and a quarterly bonus or commission program.

Risks

Integration challenges from Datavolo acquisition may disrupt operations and customer service.
Increased competition from Mistral AI could challenge Snowflake's market position.
Convertible senior notes pricing may increase financial pressure if market conditions worsen.

Differentiation

Snowflake offers a unified platform for diverse data workloads, unlike traditional solutions.
The AI Data Cloud enables near-unlimited scale and performance for data mobilization.
Snowflake's seamless multi-cloud experience ensures efficient data operations across locations.

Upsides

Acquisition of Datavolo enhances Snowflake's open data integration capabilities.
Investment in Metaplane boosts AI-driven data quality solutions for Snowflake users.
Snowflake Ventures' investment in Hex expands accessibility of data tools to non-technical users.

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