Industry Insights Manager (Liquor) at Nielsen

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FMCG, Liquor, Market ResearchIndustries

Requirements

3+ years experience with solid knowledge of specific measurement or data analytics tool
Strong consultative skills
Deep awareness of market conditions and client business environment
Strong planning and servicing skills
Experience working with clients to solve business issues
Strong communication/presentation and interpersonal skills

Responsibilities

Understanding clients’ marketing and sales strategies, their needs, business problems and opportunities for growth
Helping clients to understand and define the business issue, understanding the project briefing and preparing hypotheses that can be explored
Delivering meaningful insights with actionable recommendations using data based on NielsenIQ's contractual analytical commitments, ensuring the insights shared help clients develop strategies and measures to grow their businesses
Managing client expectations regarding required analyses and commitments to ensure client satisfaction, working closely with clients to align timelines, milestones and outcomes
Sharing strategic thought leadership with clients and the latest trends on FMCG and consumer behaviour
Acting as "Expert" on topics of strength (i.e.: pricing/promo, range, innovation, etc.)
Supporting account development via consultative selling
Ensuring high standards of client satisfaction to support contract renewals in discussions between the client and the commercial team
Identifying business opportunities with clients and demonstrating how NielsenIQ will be able to address these business needs
Supporting Commercial teams in client meetings when advanced client knowledge is needed to showcase NielsenIQ Capabilities

Skills

data analysis

client management

insights delivery

FMCG analytics

consumer behaviour

pricing analysis

promo analysis

strategic thought leadership

consultative selling

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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