In Home Wellness Assessment Marketing Analytics Lead

San Antonio, Texas, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Health Insurance, HealthcareIndustries

Requirements

Candidates must possess a Bachelor's degree and 8+ years of technical data analysis experience, or a Master's degree and 4+ years of experience. A minimum of 2 years of project leadership experience is required, along with advanced proficiency in SQL Server and data visualization tools like Power BI. Experience working with large, complex datasets and cross-functional teams is essential, as is expertise in data mining, forecasting, simulation, and predictive modeling. Proficiency in understanding healthcare data and communicating with senior leadership, along with strong problem-solving skills and the ability to manage multiple deliverables, are also necessary.

Responsibilities

The Marketing Analytics Lead will be responsible for owning the reporting and analytics capabilities for Humana's In-home Health & Well-being Assessments (IHWA) member engagement program. This includes advanced monitoring and creation of KPIs to identify risks and mitigation strategies, developing healthcare analytics visualizations, and designing, building, and maintaining analytical solutions. The role involves solving complex business problems using data to provide insights, determining the appropriate tools and technologies for data analysis, and ensuring the quality of data in all solutions.

Skills

Data Analysis

SQL Server

Marketing Analytics

KPI Development

Data Visualization

Project Leadership

Business Intelligence

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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