In Home Wellness Assessment Marketing Analytics Lead

About the Role

Employment Type: Full time

Become a part of our caring community and help us put health first. Humana’s In-home Health & Well-being Assessments (IHWA) Program is a mature and successful program designed to provide our MA members with a full health assessment, close Stars gaps, educate members, and support follow-up of members’ unmanaged medical, behavioral, and SDOH needs. The department is organized to focus on the top priorities in our IHWA 5-year plan: Member Engagement, Volume Performance, Stars Support, Post-visit Follow-up, Program Value, and Vendor Operational Excellence.

Marketing Analytics Lead Responsibilities

The Marketing Analytics Lead owns the reporting and analytics capabilities and insights for IHWA’s member engagement. The Marketing Lead work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.

The Marketing Analytics Lead solves complex business problems and issues using data from internal and external sources to provide insight to decision-makers. The Analytics Lead determines the tools, technologies, applications and practices used to collect, integrate, analyze, and present an organization's raw data to create insightful and actionable business information.

• Primary owner related to Member Engagement analysis
• Advanced monitoring of existing, and creation of new, KPIs to identify risk and possible mitigation strategies
• Develop healthcare analytics visualizations based on stakeholder requests and intake
• Work collaboratively across the team and organization to design, build and maintain analytical solutions to support Member Engagement
• Ensure solutions provide the highest quality of data

Use your skills to make an impact.

Required Qualifications

• Bachelor's degree and 8 or more years of technical experience in data analysis OR Master's degree and 4 or more years of experience
• 2 or more years of project leadership experience
• Advanced experience in SQL Server and/or other data systems
• Experience with Power BI and/or other data visualization tools
• Advanced experience working with big and complex data sets within large organizations
• Proven ability to work with cross-functional teams and translate requirements between business, project management and technical projects or programs
• Experience analyzing data to solve a wide variety of business problems and create data visualizations that drive strategic direction
• Expertise in data mining, forecasting, simulation, and/or predictive modeling
• Proficiency in understanding Healthcare related data
• Proficiency in verbal and written communication to senior and executive leadership
• Demonstrated excellence in problem solving/critical thinking
• Ability to manage multiple simultaneous time-sensitive deliverables
• Proficiency in compiling, analyzing, and interpreting data trends

Preferred Qualifications

• Advanced Degree in a quantitative discipline, such as Mathematics, Economics, Finance, Statistics, Computer Science, Engineering or related field
• Advanced experience in SQL Server, Azure, and other data systems
• Advanced experience with Power BI and/or other data visualization tools
• Advanced expertise in data mining, forecasting, simulation, and/or predictive modeling
• Experience creating analytics solutions for various healthcare sectors
• Experience with Marketing and Member Engagement strategies

Travel

While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Schedule and Pay

Scheduled Weekly Hours: 40 Pay Range: $117,600 - $161,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.