Head of Product Marketing

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cloud Infrastructure, Web Development, SoftwareIndustries

Requirements

Candidates should have a deep understanding of frontend and backend technologies, particularly Next.js, Vercel's platform, v0, the AI SDK, Shadcn, and Turbo.dev. The ideal candidate will possess strong technical skills and at least 8 years of experience in B2B SaaS marketing, with a proven track record of success in leading and scaling high-performing teams. A deep understanding of the developer ecosystem and the frontend development landscape is essential, along with a passion for Next.js and Vercel's value proposition.

Responsibilities

The Head of Product Marketing will develop and execute comprehensive product marketing strategies for Vercel's products, including creating compelling product positioning and messaging. They will lead go-to-market strategies for new product launches, collaborate with the Product team to translate technical features into value propositions, and conduct market research and competitive analysis. Responsibilities also include developing customer profiles, creating marketing collateral, supporting sales efforts, leading product-focused content development, collaborating on event planning, implementing voice of the customer programs, and executing strategies to increase product adoption and usage.

Skills

Product Marketing

Frontend Technologies

Backend Technologies

Next.js

Vercel Platform

AI SDK

Shadcn

Turbo.dev

Market Research

Competitive Analysis

Go-to-Market Strategy

Product Positioning

Messaging

Value Proposition

Leadership

Enterprise Sales

Vercel

Platform for building and deploying web applications

About Vercel

Vercel provides a platform for developers and businesses to build, deploy, and manage modern web applications. Its services include tools that enhance image and video workflows using AI features like smart cropping and object detection. Vercel simplifies the complexities of serverless architecture, allowing for global content delivery without extra infrastructure. The company ensures high security and uptime with features such as automatic HTTPS and DDoS protection. Unlike competitors, Vercel focuses on a managed global rendering layer and offers a subscription-based model tailored to various client needs, from individual developers to large enterprises. The goal of Vercel is to empower developers to create efficient and secure web applications.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$547.6MTotal Funding

SERIES_ECompany Stage

Consumer Software, Enterprise Software, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Health Insurance

Stock Options

Company Equity

Professional Development Budget

Unlimited Paid Time Off

Remote Work Options

Home Office Stipend

Risks

Increased competition in the cloud application platform space threatens Vercel's market share.

Rapid AI evolution may outpace Vercel's current offerings, risking competitive edge loss.

Reliance on a subscription model could be risky during economic downturns.

Differentiation

Vercel offers a managed global rendering layer for modern web applications.

The company provides advanced AI-powered tools for image and video optimization.

Vercel's platform supports full lifecycle media management with auto-tagging and access control.

Upsides

Vercel secured $250 million in Series E funding for growth and platform development.

The introduction of V0 enhances Vercel's offerings in AI-driven web development.

Recognition as a Visionary in Gartner's Magic Quadrant boosts Vercel's market position.

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