Head of Product at CASETiFY

Kowloon, Hong Kong

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Lifestyle, Retail, Tech AccessoriesIndustries

Requirements

Bachelor's degree or equivalent experience
15+ years of experience in product management, product support, or analytics (e.g., operations, pricing, product creation)
Proven executive leadership experience overseeing multiple relevant product lines
Demonstrated success in developing and executing effective product strategies
Deep understanding of technology, fashion, and lifestyle industries
Strong analytical skills with the ability to conduct both quantitative and qualitative analysis
Familiarity with online and retail market trends with strong business acumen
Ability to thrive in a high-growth environment

Responsibilities

Establish and communicate a clear product vision aligned with CASETiFY’s mission and market demands
Develop long-term product strategies to drive growth and innovation across all product lines
Implement best practices and standardized processes to enhance efficiency
Evaluate workflows to identify improvement areas and streamline operations
Lead and coordinate cross-departmental initiatives for alignment on product goals and strategies
Foster collaboration among Product Management, Product Development, Inventory Planning, Product Marketing, and Product Design teams
Align with senior leaders on product innovation and market trends to meet business goals
Achieve key performance indicators such as revenue growth, operational efficiency improvement (time-to-market, resource utilization), and customer-product satisfaction (Net Promoter Score)
Facilitate regular reviews to address product-related challenges and opportunities
Promote continuous improvement by encouraging feedback and implementing best practices
Drive the long-term product and product development strategy in terms of identifying trends, driving product design and development, evaluating sales performance
Build strong relationships with cross-functional partners, including Design, Product Development, Brand & Marketing, Sales, and Global Demand Planning
Deliver seasonal DTC plans and assortments with a story-led approach, highlighting key narratives
Monitor and validate product creation plans and consumer intent before market handoff
Ensure consistency in brand plans across all markets
Collaborate on global and wholesale assortments, aligning category plans with incubation, launch, and sustain phases
Consolidate regional commercial input while maintaining awareness of global needs and opportunities
Ensure brand plans are implemented consistently at each milestone across all markets
Drive DTC brand assortment, maintaining consistency in lifecycle planning

Skills

Product Strategy

Product Vision

Cross-functional Collaboration

Market Trends

Product Development

Product Design

Demand Planning

Inventory Planning

Revenue Growth

Net Promoter Score

Time-to-Market

Operational Efficiency

CASETiFY

Stylish and protective tech accessories

About CASETiFY

CASETiFY specializes in stylish and protective tech accessories, including phone cases and AirPods cases, with a focus on customization and unique designs. The company collaborates with artists to create exclusive products, setting it apart from competitors in the consumer electronics accessories market. Sales are made directly to consumers through their e-commerce platform, and they offer a flexible return policy and warranties to enhance customer satisfaction. Additionally, CASETiFY supports mental health initiatives through philanthropic efforts, aiming to combine technology, art, and social responsibility.

Los Angeles, CaliforniaHeadquarters

2011Year Founded

SERIES_ACompany Stage

Consumer Software, Design, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Risks

Intellectual property disputes may arise from frequent collaborations.

Expansion into travel faces competition from established luggage brands.

Reliance on social media marketing risks exposure to platform algorithm changes.

Differentiation

CASETiFY offers customizable tech accessories with exclusive artist collaborations.

The company has a strong direct-to-consumer model via its e-commerce platform.

CASETiFY's philanthropic efforts enhance its brand image among socially conscious consumers.

Upsides

Growing demand for personalized tech accessories boosts CASETiFY's market potential.

Collaborations with popular franchises increase brand recognition and sales.

Expansion into travel accessories aligns with demand for personalized travel gear.

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